New Construction Marketing Podcast For Agents
Oct 20, 2026 · 50 min · 14 segments
In this podcast, Damon Greene and Nate Crawford show new construction and luxury new construction agents how to get buyers with free, organic content. This does not replace paid ads. It's how you…
Damon GreeneHost
Nathaniel CrawfordHost
So the first thing I'd say, people ask us all the time, well, where should I start? Like, what should I do if I'm going to do something organic? And my first comment is, where are you seeing others succeeding with content? Like, go look and see who's doing what and what's working.
Number two, What have you done well or what do you do well? I am a very big advocate of focusing on your strengths, less on your weaknesses, farm that out or improve the weaknesses.
But if you have a strength, how about you just pump some more iron and get stronger? Don't not focus on what you're good at to do something that you're not too good at.
What do you do well? And then or what do you like? What interests you? What do you want to know or learn how to do? Now, here's the caveat.
Nate, chime in on that, because we have this conversation all the time when people ask us, like, well, what should I do? And, you know, success leaves clues.
And whatever that platform is that they're spending time on already, in many cases, is the shortest distance between them and consistent content.
Like if you're already going to networking events, if you're already part of a little or whatever, if we're talking about generating leads predictably, There's almost always a part of your life where you can add intentional action to something you're doing already to generate some sort of ROI from that activity that otherwise might not be making you any money.
You know, then third, there's a little bit, so my question to people is, okay, well, what are you, what are you doing now? How, how can you tweak what you're doing now or modify what you're doing now to make that a revenue generating activity and not just, and then what, what resources do you need? And we talk about when we send up campaigns with AI, we're doing avatars, it would be opportunity there, the shortest opportunity is usually just being more intentional about the stuff you're doing already.
So just looking at your, you know, what's out there that's working, but also what are you good at and what do you like to do? Or what is your, your main focus? Where do you spend the most amount of your time? That's probably where you should start.
When you say content, a lot of people migrate to video, but we have, there's written content.
And that's one thing right before we got on with Nate and I had this conversation around, and I've had this conversation with a lot of entrepreneurs in general, but even real estate agents can talk all day.
So the first thing I'd say, people ask us all the time, well, where should I start? Like, what should I do if I'm going to do something organic? And my first comment is, where are you seeing others succeeding with content? Like, go look and see who's doing what and what's working.
Number two, What have you done well or what do you do well? I am a very big advocate of focusing on your strengths, less on your weaknesses, farm that out or improve the weaknesses.
But if you have a strength, how about you just pump some more iron and get stronger? Don't not focus on what you're good at to do something that you're not too good at.
What do you do well? And then or what do you like? What interests you? What do you want to know or learn how to do? Now, here's the caveat.
Nate, chime in on that, because we have this conversation all the time when people ask us, like, well, what should I do? And, you know, success leaves clues.
And whatever that platform is that they're spending time on already, in many cases, is the shortest distance between them and consistent content.
Like if you're already going to networking events, if you're already part of a little or whatever, if we're talking about generating leads predictably, There's almost always a part of your life where you can add intentional action to something you're doing already to generate some sort of ROI from that activity that otherwise might not be making you any money.
You know, then third, there's a little bit, so my question to people is, okay, well, what are you, what are you doing now? How, how can you tweak what you're doing now or modify what you're doing now to make that a revenue generating activity and not just, and then what, what resources do you need? And we talk about when we send up campaigns with AI, we're doing avatars, it would be opportunity there, the shortest opportunity is usually just being more intentional about the stuff you're doing already.
So just looking at your, you know, what's out there that's working, but also what are you good at and what do you like to do? Or what is your, your main focus? Where do you spend the most amount of your time? That's probably where you should start.
When you say content, a lot of people migrate to video, but we have, there's written content.
And that's one thing right before we got on with Nate and I had this conversation around, and I've had this conversation with a lot of entrepreneurs in general, but even real estate agents can talk all day.
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