Season 3 Episode 10 - The Money Isn't in the Lead. It's in the Follow Up. New Construction Marketing

Most agents will tell you their follow up is not great. Damon has talked to thousands of agents over the last decade and about 90 percent admit it. Some are lazy. Most simply never built a system around follow-up, so follow up runs on memory and good intentions. Here is the part that trips people up. Agents were trained not to be pushy, so they go soft on the leads who actually raised their hand and hard on the ones who never asked to hear from them. It is backwards. When someone asks you for information about a community, you can't over communicate. You can only under communicate. In this episode of the Iconic Agent Podcast, Damon Greene and Nate Crawford break down the three types of follow up that turn new construction leads into buyers, and how to stop being the agent everybody forgets. **You will walk away with:** ✅ Why the right now money is small and the real money is made in the follow up ✅ The double tap and triple tap sequences that force a response instead of getting ignored ✅ Why you cannot over communicate with someone who asked for the information ✅ The buy, die, or unsubscribe rule that decides when you are allowed to stop following up ✅ How to run instant call, text, and email response even when you are stuck in a walkthrough ✅ Invisible follow up, and the six month and eighteen month retargeting windows most agents ignore ✅ Why booty call content like spring cleaning tips and clock change reminders makes you identical to every other agent ✅ How to be their vision board and sell the Tuesday night life instead of a boring floor plan ✅ Automated client gifting after closing, and why it keeps producing referrals ✅ How interviewing on-site reps gives you follow up content and borrowed authority at the same time Get resources, archives, and replays: https://www.theiconiccrm.com/tune-up Join the New Home Marketing Insiders and get the step by step blueprint and case studies for this episode: https://insider.theiconicagent.com/ The Iconic Agent New Construction Marketing Podcast for Real Estate Agents is a Weekly Podcast with candid conversations about real estate marketing within the residential new construction space. Actionable strategies will be shared that real estate agents can use to increase their business and provide more value to their clients.