Aug 19, 2026 · 56 min · 17 segments
What is your music catalog actually worth, and how would you even find out? This week we're on the second stop of our Rising Tide miniseries, tackling catalog valuation, one of the revenue…
Ryan SchmidtGuestDmitri VietzeHost
Rob SteinerGuest
Sho MitchellGuestI encourage everybody to check it out if they haven't, because you're so good at translating this stuff to a wider audience, to artists, and I think all of us, really.
If you think about the amount of music that we consume in our lives, music is ubiquitous.
Whether it's film and television that we're watching, whether it's the soundtrack to a TikTok video that we're also enjoying, wherever it is, listening in our car, music is everywhere, and it's a common thread throughout most of our lives.
And yet, when you look at the global revenue of music compared to, say, film and television or gaming, it is quite dwarfed.
And I think part of the reason is that there's a lot of uses of music that don't always funnel back into the music ecosystem.
Yeah, there's a lot we could talk about with the why, but I think you're on the same page with this rising tide theme, which I'm excited to know.
I'm curious, if we talk about catalog valuation, where does that fit into the conversation about this growing the value of music?
Catalog valuation's incredibly important, one, from just this individual rights holder, but then you look at it in the aggregate, what is the value of catalogs in general across a, a label, across a publishing, across a whole collection of catalogs? Um, obviously one deal that makes headlines is good for that artist.
You multiply that by 100, now we have a picture of the strength of the music industry as a whole.
I encourage everybody to check it out if they haven't, because you're so good at translating this stuff to a wider audience, to artists, and I think all of us, really.
If you think about the amount of music that we consume in our lives, music is ubiquitous.
Whether it's film and television that we're watching, whether it's the soundtrack to a TikTok video that we're also enjoying, wherever it is, listening in our car, music is everywhere, and it's a common thread throughout most of our lives.
And yet, when you look at the global revenue of music compared to, say, film and television or gaming, it is quite dwarfed.
And I think part of the reason is that there's a lot of uses of music that don't always funnel back into the music ecosystem.
Yeah, there's a lot we could talk about with the why, but I think you're on the same page with this rising tide theme, which I'm excited to know.
I'm curious, if we talk about catalog valuation, where does that fit into the conversation about this growing the value of music?
Catalog valuation's incredibly important, one, from just this individual rights holder, but then you look at it in the aggregate, what is the value of catalogs in general across a, a label, across a publishing, across a whole collection of catalogs? Um, obviously one deal that makes headlines is good for that artist.
You multiply that by 100, now we have a picture of the strength of the music industry as a whole.
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