321. How Personal Branding Fuels Local Business Growth—Adam McChesney, CEO, Builders of Authority

Do you integrate your personal branding with your business? Do you think you should? Our guest today is Adam McChesney, and he shares with us insights about how building your personal brand will support your business growth as well.  **TODAY'S WIN-WIN:** Double down on building your own brand, especially your personal brand. **LINKS FROM THE EPISODE:** - **This episode is sponsored by Zoho,** https://www.zoho.com/franchise/ - Schedule your free franchise consultation with Big Sky Franchise Team: https://bigskyfranchiseteam.com/ - You can visit our guest's website: www.buildauthority.com Connect with our guest on social: https://www.linkedin.com/in/jermane-cheathem/ **ABOUT OUR GUEST:** Adam McChesney is the Founder and CEO of Builders of Authority, a digital marketing agency built specifically for owner-led construction and home service businesses. With a background rooted in the trades and years of hands-on experience scaling contractor brands, Adam is known for cutting through marketing noise and focusing on what actually drives profitable growth. Today, Adam works closely with contractors across the U.S. who want predictable lead flow, stronger brand trust, and systems that scale alongside their business. His approach is practical, data-driven, and rooted in long-term partnership, not quick wins. **This episode is powered by Big Sky Franchise Team.** Big Sky Franchise Team is consistently recognized as one of the best franchise consulting firms in the world, helping entrepreneurs franchise their businesses through a proven 3-Step franchise process rooted in ethical principles, hands-on guidance, and customized deliverables.   If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/.  *The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.*