Moto Adventurer Unscripted: Real Conversations for Motorcyclists, Adventurers and Outdoor Explorers
Aug 3, 2026 · 1 hr 11 min · 14 segments
Can you still trust motorcycle influencers? As YouTube creators and social media personalities increasingly replace traditional motorcycle journalism, riders are left wondering where honest reviews…
Mark ScherrensHost
Drew FaulknerHost
Why do influencers matter, and what, you know, what's, what's good about moto influencers?

influencers?Well, should I pause you and ask you to define an influencer first?

And so to me, an influencer is more somebody who is almost like a YouTube, YouTube personality that, um, you know, is out there making content that's not necessarily, like, journalistic in nature, more entertainment in nature, right? Um, sometimes trying to fill some sort of a gap with information and that sort of thing.

But that's, that's how I see a moto influencer versus a- an actual, like, moto whatever journalist.

I think so, and I actually think, it hit me just now, I almost feel like influencers are this weird mix between moto journalism and real, uh, what? Reality television.

So well, I guess I was gonna say then that, you know, a, a moto journalist oft- mo- more often than not works for or has worked in the industry other than just trying to be like an influencer on their own, right? And, um-

... b- Now, that could be that they worked at, whatever, a helmet manufacturer or at like Cycle World Magazine or something like that.

Why do influencers matter, and what, you know, what's, what's good about moto influencers?

influencers?Well, should I pause you and ask you to define an influencer first?

And so to me, an influencer is more somebody who is almost like a YouTube, YouTube personality that, um, you know, is out there making content that's not necessarily, like, journalistic in nature, more entertainment in nature, right? Um, sometimes trying to fill some sort of a gap with information and that sort of thing.

But that's, that's how I see a moto influencer versus a- an actual, like, moto whatever journalist.

I think so, and I actually think, it hit me just now, I almost feel like influencers are this weird mix between moto journalism and real, uh, what? Reality television.

So well, I guess I was gonna say then that, you know, a, a moto journalist oft- mo- more often than not works for or has worked in the industry other than just trying to be like an influencer on their own, right? And, um-

... b- Now, that could be that they worked at, whatever, a helmet manufacturer or at like Cycle World Magazine or something like that.
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