RevZilla Inc.

And the real, the real sit- the real, the reason we brought this back around, um, right now is twofold.

One, this article that we wrote on Common Tread from June 16th where we actually went through and interviewed, uh, 16 different riders within RevZilla, uh, that currently ride dirt bikes, both two-stroke and non-two-stroke, uh, variants to kinda get their gauge on this.

The article itself did extremely well from a numbers standpoint.

There seems to be a lot of interest in this.

Yeah.

And that is, uh, interesting.

There c- there's a couple comments in the, in the article from, uh, our RevZilla staffers who are familiar with the off-road market and saying that there might be some sort of, you know, market reset here, and it'd be interesting to see how the competition, uh, you know, acts on the, um, on the consumer and on, on the market itself.

The thing that I think is interesting, I'm not sure if other people will join me in this curiosity, but, um, I think it's an interesting situation for Kawasaki to be in because they're sort of taking a swing at this, at this market that, that, that, um, you know, you said European manufacturers, broadly KTM, right, has had this sort of, um, uh, their, their, their hands around that whole market.

the other thing that happened this year is that they had a, they had like a three part, not Indian, but the motorcycle industry had a three pronged approach.

So you had Indian and you had Harley and they had a whole section this year devoted to ADV riders with, with a big, like, like a cycle gear, whoever, not cycle gear Revzilla, I believe had a giant tent with all ADV shit.

So, I mean, so they really like drew lines in the sand.

You know what I mean? Like he, you can get what you want from surges, even if you're an ADV person.

From art school to the Wharton School of Business, from merchandising floors to the executive suite, his career has been a series of unlikely chapters that somehow all connect.

His name is Stevan Popovich, and he serves as president and chief retail officer of Cycle Gear, the largest brick-and-mortar power sports retailer in the U.S., CycleGear is part of the Komodo family of brands, which also includes RevZilla and J&P Cycles, operating over 160 stores across 34 states with thousands of employees nationwide.

Stevan has been instrumental in the company's growth through strategic merchandising, product development, and M&A.

This is a conversation about what happens when you follow curiosity instead of a straight line.

And it really changed my perspective on what it means for someone to connect to a young kid who's 20 years old, 19, 20, 21 years old, that he took the time and taught me how to fly fish and a lot of things that really just meant so much to me.

Then as I matured in my career, there's a gentleman, Scott Wallace, who's become a really close friend and mentor.

But every large hurdle that I've faced in retail from when I started off at RevZilla through the acquisition from Komodo Holdings, which owned Cycle Gear at the time, he really leveled up my game at a national level.

He had experience at Best Buy and Radio Shack and GameStop, and he's a consultant in the retail space.

Um, and, uh, hopefully we can talk about all the different ways in which this is confusing and interesting.

Um, but, uh, while we're on the topic of disclaimers, Spencer, I know that you feel, uh, the next thing we're gonna talk about is which motorcycle, which eMotus you have ridden and tested because you're working on a little video series for the RevZilla YouTube channel, and, um, you're the, the subject matter expert that we have pulled in for this.

But you would also like to issue a disclaimer.

Within these walls.

No, I mean, we-

Uh

... we're, we're dipping our toes in- into this, uh, into some, some of this testing and some of this content, uh, on the RevZilla team.

And you are...

So Spurgeon,

Spurgeon Dunbar, he's got a guitar thing from Revzilla.

So yeah.

Yeah.

So they're not there to sell you the best variety of motorcycle gear.

If you live in Denver and you're lucky enough to be near the RevZilla store and the Revit store, now you see thousands of options you would never have seen in your, wherever you're from.

Let's talk about money.

Oh,