Pat Burke, VP of Media, Target - How Target Is Building for the Future of Creator Commerce

And so Target's doing that core target, I know, on the Roundel program.

It's interesting to hear about how you think about that opportunity with the partners that are selling within Target.

Yeah.

I think I used the term earlier today.

It was like a four-way conversation that we're trying to create.

So you could think about this as... creators, Target, LTK, in terms of Target ambassadors, and then ultimately the brands that we work with in Roundel.

So Roundel, just the quick primer on it, is Target's retail media business.

What we are doing primarily in that business is selling advertising to our endemic brand partners at Target.

And so think about us working with Procter & Gamble or Unilever or other brands that are selling at Target to serve advertising in terms of growing their business, whether that's That media that's on Target.com or in social or in different places.

And so we get really excited.

We've had a solution in place through Roundel with LTK for a while.

I think what we are doing with the announcement and launch of Target Ambassadors in LTK is going to open up more possibility there for our brand partners.

Why that's good.

I think one, it's going to create more investment into this ecosystem for creators.

So I think that's an amazing part of this is we start to bring brands into the conversation in a way that turbocharges a lot of what we're doing.

And then if I think of that, translating that back to ultimately what we're trying to do is create more connection with consumers.

And so the more we can all work together in this, we're really excited.

I think there's a lot of pathways forward on retail media and something we'll need to crack the code on, but very, very excited about where that's going.