Modern Marketing Made Simple with Lori Ervin
Sep 16, 2026 · 53 min · 10 segments
In a world where almost anyone can sell the same thing, your client experience becomes your greatest competitive advantage. In this episode of Modern Marketing Made Simple, I sit down with Helen…
Helen KingGuest
Lori IrvinHost
And I honestly think it probably could have been three more hours after this because Helen has been my world.

We talk about what sets her apart and what I want you to know here is And what I want you to take from this conversation is that she's really intentional with the business that she's building.

I think a lot of times, When you go into business, whether it's travel, whether it's any other industry, you kind of want to help everyone that you possibly can.

And even this is true in social selling, right? You might sell products that are good for like so many people, but when you like focus on everybody...

That saying kind of comes up that you're focusing on nobody and you're not really serving anybody.

And so I love this conversation with Helen and that's what I want you to pull out of it from that standpoint.

And then we talk about the systems and just what she has built that is giving her a more hands-free business and And the last thing that we focus on is some serious AI conversations that I want you to hear because this is a big piece of her business, but a lot of aha moments in here and a lot of like really relevant tips that you can take and use inside your business.

It's a longer episode, but I promise you every single second is going to be worth it.

I'm your host, Lori Ervin, former teacher turned network marketer turned social media and marketing nerd in the best possible way.

I've built businesses in the margins of life between practices, family time and real life responsibilities.

And what I've learned is this, you don't need to hustle 24 seven to grow something meaningful.

now i help social sellers and small businesses create simple strategic marketing that actually works so they can grow sell and still have a life so tune in sit back
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And I honestly think it probably could have been three more hours after this because Helen has been my world.

We talk about what sets her apart and what I want you to know here is And what I want you to take from this conversation is that she's really intentional with the business that she's building.

I think a lot of times, When you go into business, whether it's travel, whether it's any other industry, you kind of want to help everyone that you possibly can.

And even this is true in social selling, right? You might sell products that are good for like so many people, but when you like focus on everybody...

That saying kind of comes up that you're focusing on nobody and you're not really serving anybody.

And so I love this conversation with Helen and that's what I want you to pull out of it from that standpoint.

And then we talk about the systems and just what she has built that is giving her a more hands-free business and And the last thing that we focus on is some serious AI conversations that I want you to hear because this is a big piece of her business, but a lot of aha moments in here and a lot of like really relevant tips that you can take and use inside your business.

It's a longer episode, but I promise you every single second is going to be worth it.

I'm your host, Lori Ervin, former teacher turned network marketer turned social media and marketing nerd in the best possible way.

I've built businesses in the margins of life between practices, family time and real life responsibilities.

And what I've learned is this, you don't need to hustle 24 seven to grow something meaningful.

now i help social sellers and small businesses create simple strategic marketing that actually works so they can grow sell and still have a life so tune in sit back