Jun 25, 2026 · 45 min · 13 segments
Drew Mahowald is a Content Manager & On-Air Talent at 2nd Swing Golf. With one of, in my opinion, the best job's in golf - Drew's experience working with golf brands and testing equipment at major…
yeah because the manufacturers definitely don't make it easy we're so we just played uh wind song north course today before recording this which was super fun and um we were talking about like you mentioned that time's coming out with a new mini driver i'm like What the hell, man? Like they just came out with the actual drivers.
Like why wouldn't they release it at the same time? And then like the Titleist drivers were coming out in June when most of the manufacturers came out like early in the season before the season started.
And they definitely don't make it easy with their release schedules and when things come out.
And like I haven't figured out if there's a science behind it.
I'm starting to either realize or like my opinion is there's not.
Because if there was, it would be like pretty consistent.
It doesn't seem like it is.
yeah i mean it's uh well the only thing we know is every january well december and january for us is just going to be crazy busy because every you know january first couple weeks is when all the manufacturers are releasing something um that's the only thing we know and over the years it's been callaway tailor-made and cobra are basically every year they've got a whole new lineup of stuff in january and then Depending on the year you're paying your Strix on, your Mizuno, they might have maybe not a full lineup, but maybe it's a couple iron sets or some wedges.
And this has just been historically over the last six to eight years that I've been kind of doing this type of thing.
I know it seems like Titleist is maybe changing some things because in the past their summer release was maybe – closer to august when it was a full their full launch was completed now it's back into june with gts here so um maybe they're going to start moving earlier into january i don't know um that's the this is it's all kind of uh we just have to take it as it goes a little bit all we know is every january it's going to be busy for us
yeah and it just stays busy because people trade stuff in and they're getting new
so for you you're uh knock on wood gonna be a fitter here i assume you'll pass you seem like you know what you're doing i
yeah but but but the rest of the gig so uh you're you're the brains behind like this partnership and you do a ton of like you do the podcast you're usually like if anybody watches the second swing youtube channel you're all over there i've seen you in and out of the store sometimes like messing with different equipment like what is the day-to-day like for you because it seems like a pretty sweet gig when you get to just like test everything all day yeah every day manage a lot of partnership stuff uh like you guys have a lot of great partnerships too so like talk to me about it.
It's a unique deal.
It was kind of website copywriting products based, you know, written content on the website.
You know, you go to the, you know, the ping, I guess at that, that time G four 10 driver page and you'd see like a written description of the product, you know, that'd be something I would do.
yeah because the manufacturers definitely don't make it easy we're so we just played uh wind song north course today before recording this which was super fun and um we were talking about like you mentioned that time's coming out with a new mini driver i'm like What the hell, man? Like they just came out with the actual drivers.
Like why wouldn't they release it at the same time? And then like the Titleist drivers were coming out in June when most of the manufacturers came out like early in the season before the season started.
And they definitely don't make it easy with their release schedules and when things come out.
And like I haven't figured out if there's a science behind it.
I'm starting to either realize or like my opinion is there's not.
Because if there was, it would be like pretty consistent.
It doesn't seem like it is.
yeah i mean it's uh well the only thing we know is every january well december and january for us is just going to be crazy busy because every you know january first couple weeks is when all the manufacturers are releasing something um that's the only thing we know and over the years it's been callaway tailor-made and cobra are basically every year they've got a whole new lineup of stuff in january and then Depending on the year you're paying your Strix on, your Mizuno, they might have maybe not a full lineup, but maybe it's a couple iron sets or some wedges.
And this has just been historically over the last six to eight years that I've been kind of doing this type of thing.
I know it seems like Titleist is maybe changing some things because in the past their summer release was maybe – closer to august when it was a full their full launch was completed now it's back into june with gts here so um maybe they're going to start moving earlier into january i don't know um that's the this is it's all kind of uh we just have to take it as it goes a little bit all we know is every january it's going to be busy for us
yeah and it just stays busy because people trade stuff in and they're getting new
so for you you're uh knock on wood gonna be a fitter here i assume you'll pass you seem like you know what you're doing i
yeah but but but the rest of the gig so uh you're you're the brains behind like this partnership and you do a ton of like you do the podcast you're usually like if anybody watches the second swing youtube channel you're all over there i've seen you in and out of the store sometimes like messing with different equipment like what is the day-to-day like for you because it seems like a pretty sweet gig when you get to just like test everything all day yeah every day manage a lot of partnership stuff uh like you guys have a lot of great partnerships too so like talk to me about it.
It's a unique deal.
It was kind of website copywriting products based, you know, written content on the website.
You know, you go to the, you know, the ping, I guess at that, that time G four 10 driver page and you'd see like a written description of the product, you know, that'd be something I would do.
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