What’s Shaping the Entertainment and Media Industry Today?

And then, Jeff, just to close again, the question around what major trends will be shaping the rest of the year.

Happy to.

Incidentally, usually it's no fun to be last, but I think David and Jason really did a great job of setting the stage.

Thank you, Jeff.

And I'm actually going to expand the next question a little bit to all three of you.

And I know it's quite comprehensive of a question.

You don't have to provide all of it, but what key challenges and opportunities should be on top of mind for leaders who have joined us today as they navigate the business in the foreseeable future? And the expanded part of that, I know that was one of the questions I was going to ask you later on.

There is so much hype about artificial intelligence and its impact across our community, society, in every shape and every way.

But the question is, should they be thinking about that as part of that calculus for the next six months and even beyond? Jeff, why don't you kick this off and then we'll work our way back to Jason and Dave at the close.

For 50 years, people have looked at artificial intelligence, which we've seen in movies like 2001 from 1968 and Terminator, and they've said of AI, it has a great potential and it always will.

And that potential finally was realized in early 2023 when chat GPT came alive.

And incidentally, one of the things most technologies have a learning curve AI had zero learning curve because to the consumer, using AI is exactly the same as using a search

engine.

And this is not overhyped.

We may be overhyping the negative effects.

of whether 24% of the people we talk to thinks it means the end of humankind, I think there's no evidence to support that yet.

But it is real, and it really will disrupt.

I'm interested in disruption.

I have a book with disruption in the title coming out later in the year.

This is the most significant technological disruption since the printing press, and it may well be the most significant of all time.

It's a little early to call that.

And the entertainment industry is used to disruption.

It's got a long history of fighting disruption, going back to sound, going into television.

Jack Valenti, who I loved and adored in the 1980s, looked at videocassettes and said the VCR is to the entertainment industry as the Boston Strangler is to the women of Boston.

I think that turned out not to be true.