Jeffrey I. Cole

By the time we recognize it, it may already be too late.

Our guest this morning is Jeffrey Cole.

He's the founding director of USC's Center for the Digital Future.

He spent decades studying how unexpected innovations can turn industries and human behavior upside down.

In his new book, Disruptors at the Gate, Cole and his co-author Harlan Lebo explore why even powerful companies like Xerox and Kodak can fail to see disruption coming and what we can learn from those spectacular failures.

Jeffrey Cole, welcome to Cool Science Radio.

It's really nice to be here.

Thanks for having me.

What's going on, everybody? Welcome back to the Travis Makes Money podcast, where it's our mission to help you make more money.

On this episode of the show, I have a new friend, Jeffrey Cole.

He's one of the world's leading voices on media technology and the digital future, spending more than three decades tracking change and anticipating what comes next.

Next, which is something that we all are curious about.

My name is Ilan Haimoff, and I'm a partner and entertainment practice leader at GHJ.

Welcome to another edition of our Media Clips podcast, and I'm delighted to welcome back Dr. Jeff Cole, who joined us each year, I think, for the last eight to share his insight on the latest trends, challenges, and predictions shaping the film, television, and media industries.

And for those of you who don't know, for decades, Jeff has been one of the world's leading authorities on media and communications technology.

As the founder and director of the Center for the Digital Future at USC, Jeff has led groundbreaking research into how technology is transforming entertainment, sports, business, consumer behavior, and where the next wave of disruption is likely to emerge.