128: The Tech Stack Behind My Business

If you've ever DM'd — or emailed, or texted, or asked on a discovery call — "wait, what tools do you actually use to run your business?" you're not alone. It's one of the most common questions I get, and until now, the answer's only ever lived in her replies. This episode puts it in one place, once and for all. This isn't a roundup of trendy tools I've never actually used. It's the exact stack running my business right now — website, email, podcast, content, and client management — broken down tool by tool, and tied back to the four pillars of marketing without social media: your email list, your website, your podcast or content, and the SEO that helps people find it all. ### What you'll learn - The website platform I uses for her own business *and* recommends to my web design clients — and why - How to choose an email platform that actually reflects your brand, not just your message - What it really takes to run a professional podcast without a studio or a production team - Why "systems" like client management software are quietly part of your marketing, whether you think of them that way or not - Where AI tools fit into an owned-media content process — and where I draw the line ### Episode Highlights **\[00:00]** Why Jan finally put her entire tech stack in one place — and why you've probably been asking this question too **\[02:15]** The website platform running Jan's business, and how it protects the one digital asset that's fully yours **\[05:40]** The email platform Jan uses to build trust before a subscriber reads a single word **\[08:50]** How Jan records and produces a professional podcast without a studio — and why that barrier is lower than you think **\[12:00]** The tool keeping Jan's content plan organized across every channel, and why "more ideas" usually isn't the actual problem **\[15:10]** The behind-the-scenes system that protects the client experience once someone says yes **\[17:30]** How Jan uses AI in her content process — and the one line she won't let it cross **\[19:45]** Bringing the whole stack together: picking the *right* tool for the season you're actually in ### Key Takeaway > "None of these tools are the strategy. They're just the vehicles. It's not about having the most tools or the trendiest ones — it's about having the right ones for the season you're actually in." ### Resources Mentioned - **Showit** — website platform (JanTouchberry.com/showit) - **Flodesk** — email marketing platform (JanTouchberry.com/email) - **Riverside** — podcast recording platform (riverside.fm) - **Enji** — marketing hub for content planning (JanTouchberry.com/marketing) - **HoneyBook** — client management and CRM (JanToucberry.com/Honeybook) - **Claude** — AI assistant for content production (claude.ai) **CONNECT WITH JAN:** Here are all the best places and **FREE stuff** 👇🏻 Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in Subscribe to the newsletter: http://jantouchberry.com/newsletter **FIND ME HERE:** ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry **JOIN THE CONVO:** We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode. **ABOUT THE HOST:** Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.