Email marketing

about the freebie, man.

The freebie makes so much sense because you're getting them on the email list when they're warm, they're hot, but then you're, I mean, I'm an email marketing nerd.

So we're like the perfect little duo here, but

like, yeah.

question.

No, it's a great answer too because it's actually what I really love.

I mean, I love email marketing.

And part of the reason why I love email marketing is because I am a data nerd and I don't like guessing at decisions.

So let's dive into today's episode and make tech that little bit easier.

Hello and welcome to another episode of This Mum Loves Tech and today we're talking about one of my favourite subjects which is email marketing and the changes that have been happening over the last few months and what that means about which platform could be the best for you going forward.

So I just wanted to kind of highlight what has changed and the main thing is I'm talking about when I'm talking about changes is to MailerLite and its free plan.

Now I absolutely love MailerLite, I still think it is the most user-friendly platform out there, however they have quite dramatically downgraded their free plan.

So I just wanted to kind of cover a bit about what's changed and what that this now means for you what kind of costs are involved for using made of light going forward and why why why this matters so all the changes happened in july of 2026 you can now have 250 subscribers on the free plan that once you hit 251 you would then have to start paying to use MailerLite so 250 is still a great number once you get to 250 subscribers you should definitely be making money from your email marketing and if you aren't then you haven't got the right 250 subscribers on your list which is a whole other conversation.

So I just want to kind of clarify that, that if you get to the point, if you're worried about getting to 250 and having to start paying, what you're earning from the people on your email list should easily cover the fees, is the first thing to say.

But it is good to be aware of what these changes are.

Or the other alternative, of course, is you just keep it to three.

Welcome back.

Today, we are discussing email marketing 103.

If you have not already listened to the previous two episodes, I would definitely go back because this today is going to get a little techie.

So the first episode email marketing 101 was CRMs versus ESPs.

That's an email service provider.

And then 102 was all about lead magnets, how to take that beautifully high performing click value laden, beautiful website.

and gather actual emails, right? So today we're gonna get into some more nitty gritty stuff about the analytics and authority behind your email marketing.

There's some tricks and tips on how to kind of get engagement and get that authority up on the email side.

So that way they had a part in their own plan that they committed to.

know to hit that goal that we all set together so i was always a fun time here i miss those days we get to do it on a smaller scale now with the with the company and send it send the email marketing as a main and a half you know size business which is great for being a year old business it's only email marketing and only for home services so it's pretty pretty small and pretty straightforward but it's fun you know we got you know 10 people on that team so it's just kind of like grassroots type stuff but it's fun to do that over again

For sure.

But listen, congrats.

Hey guys, welcome back.

We are talking all about email marketing.

So this is our series.

We've titled the first one was Email Marketing 101 and we went over CRMs versus ESPs.

We talked a little bit about frequency and segmenting your audience and collecting emails and stuff.

And today you are in Email Marketing 102.

Welcome.

You have graduated

I just want to start by saying a lot of people think about email marketing and when they think about it, they're thinking about, oh, I need to recreate my company newsletter.

And that's not what email marketing is.

Welcome back to another episode of The Other 99% Podcast, where each week we bring you practical tips, honest conversations, and real stories to help you build a business that you truly love.

So come on in, grab a coffee, get comfy, and let's chat.

Hey everyone, it is me, Lisa, and welcome back to another episode of The Better 99%.

I'm here with our co-host, Susan Larimer, and we are here on our final email marketing episode.

Well, I shouldn't say final because I'm sure we'll be back at some point for another talking about email marketing because that is what I live.

But in today's episode, we're going to be talking about how or when your email marketing system becomes your sales system.

Most overrated? I say organic marketing.

As any good ads guy should say, what's the most underrated? It's probably going to be, hopefully, Parents of the Low People by Email Marketing.

Wow.

I love that.