AI Activity to AI Transformation with Sneha Mittal

Are you just using AI to speed up daily tasks, or are you actually transforming your marketing department from the ground up? In this episode of Marketing vs. the World, I sit down with Sneha Mittal, Senior Communications Manager at Philips, to discuss why so many marketing teams are getting AI wrong. Instead of chasing the latest tools or treating AI as a simple shortcut for drafting content, Sneha shares her practical roadmap for moving from "AI activity" to true AI transformation. **What You’ll Discover** \- **Problem-First, Not Tool-First**: Why you must stop asking which model to use and start identifying the real friction points in your current workflows. \- **The Power of an AI Buddy**: How finding a peer to share micro-learnings, test failures, and practical use cases can dramatically accelerate your team's AI literacy. \- **A Practical Transformation Roadmap**: A step-by-step guide to moving from initial testing to a 90-day pilot, all while keeping data governance and ethics at the forefront. Building a truly AI-transformed marketing department requires taking a step back to redesign your processes around clear business outcomes. By starting small, setting a baseline, and keeping a spirit of experimentation alive, you can shift your team's focus from simply producing more content to making better strategic decisions. Marketing vs The World is brought to you by Monday Clicks, the Content First SEO and GEO agency. We help ecommerce brands grow through smarter SEO, content, and AI-driven search. Connect with us on LinkedIn or, if you’d like to chat about how we can help you, get in touch. Marketing Vs The World is produced by Urban Podcasts.