Aug 10, 2026 · 43 min · 10 segments
This is Part 2 of a special two-part visibility series. Part 1 is over on Holly Marie Haynes' podcast, *Crush the Rush*, which is also linked below. That’s where Sophia shares her framework for…
Holly Marie HaynesGuest
Sophia ParraHost
I think this is one of the reasons why podcasting is actually so effective, because it's like they actually can hear you.
... there's evidence, there's proof of that you know what you're talking about.
So what inside of the strategy, like if someone were gonna take this and run with it, what would you say to not do? What gives you the ick inside of this strategy?
Like, are you kidding? But when, then when I thought about it, I was like, if I go to somebody's site, and they literally are answering the question that I'm searching for, like this could work.
I'm really intentional about what the popup says, where it goes to, different pages have different popups, and I will say that is a long-term strategy.
Like I look at the data every single month, what popups are working, what pages are the most, you know, viewed.
Do we need to switch the popups? You know, are they converting? But then also it's like, okay, I just got 30 people on my email list from doing nothing really.
I think this is one of the reasons why podcasting is actually so effective, because it's like they actually can hear you.
... there's evidence, there's proof of that you know what you're talking about.
So what inside of the strategy, like if someone were gonna take this and run with it, what would you say to not do? What gives you the ick inside of this strategy?
Like, are you kidding? But when, then when I thought about it, I was like, if I go to somebody's site, and they literally are answering the question that I'm searching for, like this could work.
I'm really intentional about what the popup says, where it goes to, different pages have different popups, and I will say that is a long-term strategy.
Like I look at the data every single month, what popups are working, what pages are the most, you know, viewed.
Do we need to switch the popups? You know, are they converting? But then also it's like, okay, I just got 30 people on my email list from doing nothing really.
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3 of 9
Search, Not Scrolling
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Why Her Voice Converts
Hearing expertise can build trust and action
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Her biggest platform vanished during a launch
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