Blab #38: The art of logo design

So first question to Kaz.

When clients talk about wanting a logo, what are they really asking for?

It's usually because there's lots of things going on within their business.

So things like we don't really feel like ourselves anymore as a company or a business.

We want to be taken a bit more seriously.

We maybe don't feel that we've got that really good visual look about us.

We want to feel proud of the business again, maybe.

Or our competitors look better than us.

Like you're looking at the competition thinking, oh my gosh, their logo looks better.

This looks better.

Like we need to up our game or something like sometimes they're about to do something big maybe.

And like there's something they just need a level up with all their graphics.

What do you reckon?

Yeah, I think that's pretty bang on, to be fair.

I mean, if they're just a startup, then they need something to get kicked off, but a lot of them don't tend to have a lot of budget for it, to be honest, and they think they just need a logo, but they need a lot more than that.

Yeah, I think you've hit the nail on the head there.

Lots of businesses are different, but those that are going through change and know that they're developing and want to look better i think what i've found is people go for a cheap option first because they haven't got any money and then over time if their business does well then they think oh that looks a bit naff now i need to get it sort of updated a bit and actually take this a bit more seriously sort of thing but you never know there's some businesses out there that do have the budget and they want to do it straight away i'm not saying that they do do better but they've just got a stronger foundation from the start then haven't they

Yeah.

Do you think that sometimes when brands start to take it seriously, they'll come to you at the same time as a web design and have the whole thing done at once? Potentially.

I've built brands where they just needed the visual identity, logo and colour scheme, etc.

But some also do want the web design at the minute.

We're working on one at the minute called Barrier Depot, actually, which is a great use case where they were just starting from scratch and they needed everything.

the visual identity the web design everything so it's always i've got ron sniffling away in here should we say hello to ron come

here come on come

on oh he's jumped up this is ron hello ron you're on the pod so i think i'll just keep him here because i think he'll just be more chill um stare everybody out oh we love ron So as I was saying, Barrier Depot just wanted everything.