Overcommunicate: Rob Johnson

So let's get into this whole area of communication because you're living and breathing and you're working with all of these people.

incredible leaders to kind of elevate their effectiveness in that area.

And there's something that you've described as kind of a mantra that you live by, and that's communication is no game.

And you also say that leadership is communication.

What do you really mean by that?

Well, those are two different questions, so I'm going to answer them both.

The first one is communication is no game.

That's the tagline for Rob Johnson Communications.

Communications is no game means that if you're going to get ahead in your career, if you are going to be successful, you have to be a good communicator because sometimes in some parts of industry, some people might view it as like, oh, that's a soft skill.

That's whatever.

As long as I hit my numbers, as long as I'm driving shareholder value, I'm fine.

And I'm like, no, you're not.

Communications is no game.

There is a lot of money to be won and lost here by being a good communicator.

So that's what that means.

And that's why it's a tagline to Rob Johnson Communications.

Leadership is communication was a podcast on our Can You Hear Me podcast.

It impacted me so deeply.

It is chapter one of Overcommunicate.

And, um, Mark Heaston, who is a Marist university professor and a brand specialist, that was something he said on our podcast.

And so when I did chapter one, because I interviewed people much like you did, I interviewed people, uh, for each various chapter and his idea that leadership is communication is, is sort of the same.

It's sort of related to, to a communication is no game because, um, The thing is, if you can't communicate, you cannot lead or you will be a marginal leader.

And that was his premise that he shared.

And he also flipped it and said, you know, communication is leadership.

So you could have it either way.