chief commercial officer

They did not put the CEO of the $1.5 billion company in charge.

They moved Emerald CEO Hervey Setke to a senior advisor role and appointed Questech CEO Paul Miller as chief executive officer of Forge, with Questech's chief commercial officer Kate Spellman taking the CCO spot.

It is a total reverse integration.

The smaller assets operating philosophy is taking over the massive balance sheet of Emerald.

impresses me about Apollo's execution here, though, is the sheer speed and clarity.

They did not wait until closing on July 14 to figure out who was running the show.

They announced Paul Miller as CEO and Kate Spellman as CCO well ahead of time, eliminating C-suite power struggles on day one.

And look at the governance structure they set up.

Now, the thing is, What makes it so slightly more special and unique in case of the kind of, for our company, is because of the mission-critical nature of the software that we deliver for aeronautics.

Because when IBS software does not work, it's the CEO gets a call, or the COO gets a call, or the CCO gets a call.

And I always tell my team that with great power comes great responsibility.

And so we carry a great responsibility on behalf of our customers to make sure that we keep their systems running.

Then we have a CFO, Floris, who also spent some time at ING, or quite a long time at ING, and so has a lot of the banking knowledge and background that we need, especially in the finance and treasury section.

And we have a CCO, COO, who will be joining us shortly.

And then we have the supervisory board, which has also been in place since the beginning of the year.

So we've been working together for a while.

And attribution of course is a, is a core piece in B2B and the complexity that B2B brings in that.

You as a CPO, from your perspective, what does the CPO see that the CCO and the CMO don't see?

Yeah, I thought about this.

I think, you know, I would say hopefully anybody in a C-level position can think holistically about the entire organization.

Eu sou Caio Pugense, o repórter do Meio&Mensagem, e esta é a série Criatividade, que neste ano reúne marcas e suas agências pra contar como as ideias memoráveis são construídas.

Aqui comigo está Eduardo Rebola, brand manager do Grupo Boticário, e Marcos Janelli, CCO da Almap.

Sejam muito bem-vindos!

Obrigado.

It starts with aligning with your executive, whoever that might be in your particular case.

Could be the CEO, CRO, CCO.

Someone at the executive level is the most important.

And then I take it down one notch to a champion.

You know, are you going to feel 1,000% successful every single day? Absolutely not, because change is happening at all levels, especially when you bring in a new leadership team.

And I think that that is one of the places to start.

They say that leadership CRO, CCO, you know, their tenure on average is 18 months.

I don't know who they is, but I've read, I've read that.

Me thinks they should have already found one at this point.

Going to be joined at the top of the show by Jimmy Kim of Commerce Roundtable, aggregator, congregator inside of our space, as well as Luke Thorberg, co-founder and CCO at Street Talk.

to talk about literally throwing creators out of helicopters, but positively, positively for everyone to win.

As always, I'm joined by my partner in crime, Colin Doherty.

Kind of a baller last name.

Thorberg.

Co-founder and CCO of Street Talk recently literally threw a creator out of a helicopter for the plot, for the ad.

You have