Phi Gamma Delta

And perfect, here we go.

"Over 2,000 students attended Phi Gamma Delta and Zeta Tau Alpha's Fright Night event last year, a haunted house whose proceeds went toward fundraising for victims of natural disasters.

Such a high turnout begs the question, why do people go somewhere to give themselves the creeps? Dr.

Hugh Riley, a s- uh, senior lecturer in the Department of, uh, Psychology, said that people are fascinated by haunted houses due to arousal theory." Okay? Which we know they're studying a lot on college campuses these days.

I believe that's what separates them.

And one of the people that I talked about in the book is is actually an old fraternity brother of mine from DePaul, Phi Gamma Delta, Dave Kimball.

He was the CEO of Ulta Beauty for several years.

He retired in 2025.

He was more interested in frat boy parties.

He even became president of the hard-partying Phi Gamma Delta fraternity to help facilitate that interest.

He since told The New York Times, "Classes screwed up my day." I'm sure a lot of university students-

[chuckles]