A Faster, Leaner Apple Under New CEO - MOSK: 09.30.2026 · Mac OS Ken · Radar

Apple reshapes its leadership and budgets1:01 – 4:56

1:01

Apple CEO John Ternes is cutting managers and budgets to move faster.

1:07

So says a piece from the Next Web highlighting a report from Bloomberg.

1:12

He's said to be reshaping Apple to release products more often.

1:17

According to the report on the report, in the past two weeks, Apple dismissed a number of engineering program managers in its hardware engineering group.

1:25

They include about half a dozen directors.

1:28

They have weeks to find other roles inside Apple or will be laid off later this year.

1:35

The piece on the piece goes on to say some budget increases planned for 2027 have been reduced, headcount is being held flat, and marketing spending has been cut.

1:45

Staff can no longer bring plus ones to holiday parties.

1:51

You know, I've found that when cost-cutting includes not letting employees bring people they care about to a party, it feels less like a party.

2:00

The next web has Bloomberg pointing to the effects of rising memory costs on Apple's bottom line.

2:05

They also point to services revenue slipping from the March quarter to the June quarter, the first such fall since 2022.

2:14

None of that is untrue, and yet I hope that that is not what is guiding the company's thinking right now.

2:21

Apple has been a measure-twice, cut-once company for a very long time.

2:26

They weren't first to MP3 players, smartphones, tablets, smartwatches.

2:31

Yet they dominated or dominate all of those categories.

2:36

Apple hasn't worried about quarter to quarter since the late 1990s.

2:41

And yet the piece from the next web says Ternus wants Apple to rely less on its fixed spring and autumn launch schedules, according to Bloomberg.

2:49

He also wants the company to be more experimental in the AI era.

2:56

Meanwhile, the PSS CEO, Ternus, services head, Eddie, the all-encompassing, and CFO, Kevin Perak, are looking for new sources of revenue.

3:06

In the words of one of my favorite people on the planet, golly, save some for the rest of us.

3:15

I don't want to do the CEO comparison thing, but probably the greatest thing Tim Cook did when he took over as Apple CEO was nothing huge.

3:25

Steady hand on the rudder.

3:26

Follow Apple's North Star.

3:29

You can make an argument that that North Star changed somehow, but if it did, it did so over time.

3:37

I saw some article somewhere that said moves like this are common for new CEOs.

Apple reshapes its leadership and budgets1:01 – 4:56

1:01

Apple CEO John Ternes is cutting managers and budgets to move faster.

1:07

So says a piece from the Next Web highlighting a report from Bloomberg.

1:12

He's said to be reshaping Apple to release products more often.

1:17

According to the report on the report, in the past two weeks, Apple dismissed a number of engineering program managers in its hardware engineering group.

1:25

They include about half a dozen directors.

1:28

They have weeks to find other roles inside Apple or will be laid off later this year.

1:35

The piece on the piece goes on to say some budget increases planned for 2027 have been reduced, headcount is being held flat, and marketing spending has been cut.

1:45

Staff can no longer bring plus ones to holiday parties.

1:51

You know, I've found that when cost-cutting includes not letting employees bring people they care about to a party, it feels less like a party.

2:00

The next web has Bloomberg pointing to the effects of rising memory costs on Apple's bottom line.

2:05

They also point to services revenue slipping from the March quarter to the June quarter, the first such fall since 2022.

2:14

None of that is untrue, and yet I hope that that is not what is guiding the company's thinking right now.

2:21

Apple has been a measure-twice, cut-once company for a very long time.

2:26

They weren't first to MP3 players, smartphones, tablets, smartwatches.

2:31

Yet they dominated or dominate all of those categories.

2:36

Apple hasn't worried about quarter to quarter since the late 1990s.

2:41

And yet the piece from the next web says Ternus wants Apple to rely less on its fixed spring and autumn launch schedules, according to Bloomberg.

2:49

He also wants the company to be more experimental in the AI era.

2:56

Meanwhile, the PSS CEO, Ternus, services head, Eddie, the all-encompassing, and CFO, Kevin Perak, are looking for new sources of revenue.

3:06

In the words of one of my favorite people on the planet, golly, save some for the rest of us.

3:15

I don't want to do the CEO comparison thing, but probably the greatest thing Tim Cook did when he took over as Apple CEO was nothing huge.

3:25

Steady hand on the rudder.

3:26

Follow Apple's North Star.

3:29

You can make an argument that that North Star changed somehow, but if it did, it did so over time.

3:37

I saw some article somewhere that said moves like this are common for new CEOs.