Sep 21, 2026 · 28 min · 10 segments
Send us Fan Mail You may have heard of padel or you may not. Either way, Ben Nichols has spent four years making sure the rest of the world cannot ignore it. Padel is the world’s fastest-growing…
It's got a very interesting story of, you know, it's not an old, old, old sport in terms of, you know, compared to the traditional sports you and I know.
And it's had this really interesting journey where it's been a big, big kind of Spanish-speaking sport, I suppose.
And then for one reason or another in the rest of the world, I suppose the English language world, it then took off during the 2010s.
So, you know, why has it been so popular in other countries and not the US? I suppose pickleball has kind of stolen its thunder of being the sport that people became addicted to.
That's predicted there'll be kind of, you know, 10 million players in the U.S. in three, four years' time and 10,000 courts.
So we're at that, we're going to see a hockey stick growth with this sport in the space.
And it's a very exciting time to come and, you know, as my mission is to evangelize paddles and
It's got a very interesting story of, you know, it's not an old, old, old sport in terms of, you know, compared to the traditional sports you and I know.
And it's had this really interesting journey where it's been a big, big kind of Spanish-speaking sport, I suppose.
And then for one reason or another in the rest of the world, I suppose the English language world, it then took off during the 2010s.
So, you know, why has it been so popular in other countries and not the US? I suppose pickleball has kind of stolen its thunder of being the sport that people became addicted to.
That's predicted there'll be kind of, you know, 10 million players in the U.S. in three, four years' time and 10,000 courts.
So we're at that, we're going to see a hockey stick growth with this sport in the space.
And it's a very exciting time to come and, you know, as my mission is to evangelize paddles and
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