Wade MorrisGuest
Jessica SantHost
But so let's talk a little bit more about context and what Atlanta was at the time, the world she was operating.

You referenced that there might have been some perspectives that disagreed with what she was doing.

For several decades by the 1920s, Atlanta had claimed to be the capital of the New South, right? And this is famous stuff, Henry Grady era, which is late 19th century, but Atlanta...

was very proud of promoting itself for getting beyond the animosity of the Civil War, which ended in 1865.

And Atlanta took on the role of saying, we're going to stop re-litigating the Civil War and instead be focused on business.

So there, the purpose and the focus of Atlanta was to diversify its economy beyond just agricultural, to invite industry and factories to be a headquarters of corporation, to be a transportation hub.

So this is a bustling city that is comfortable with tearing down the old and building the new, both literally in terms of its buildings and also more abstractly in terms of its tradition and its ideas.


But Atlanta, going back to Reconstruction, was a hub for middle-class African-Americans as they moved to Atlanta, escaping enslavement and moving towards the Union Army, which was garrisoned.

in Atlanta and could provide protection for the formerly enslaved people that live there.

And so over the course of decades, the African-American community in Atlanta built institutions like Morehouse, they built Spelman, churches like Ebenezer Baptist Church, and then of course, Auburn Avenue made famous by the King family.

So you had this thriving white businesses and you had thriving black businesses, but they were completely separate.

1926, the year that Love It was founded, was 20 years after the race riots in 1906 in Atlanta, right, in which three days of violence in which dozens of African-Americans were murdered.

And this is also 10 years after the reformulation, the refounding of the Ku Klux Klan on Stone Mountain.


But so let's talk a little bit more about context and what Atlanta was at the time, the world she was operating.

You referenced that there might have been some perspectives that disagreed with what she was doing.

For several decades by the 1920s, Atlanta had claimed to be the capital of the New South, right? And this is famous stuff, Henry Grady era, which is late 19th century, but Atlanta...

was very proud of promoting itself for getting beyond the animosity of the Civil War, which ended in 1865.

And Atlanta took on the role of saying, we're going to stop re-litigating the Civil War and instead be focused on business.

So there, the purpose and the focus of Atlanta was to diversify its economy beyond just agricultural, to invite industry and factories to be a headquarters of corporation, to be a transportation hub.

So this is a bustling city that is comfortable with tearing down the old and building the new, both literally in terms of its buildings and also more abstractly in terms of its tradition and its ideas.


But Atlanta, going back to Reconstruction, was a hub for middle-class African-Americans as they moved to Atlanta, escaping enslavement and moving towards the Union Army, which was garrisoned.

in Atlanta and could provide protection for the formerly enslaved people that live there.

And so over the course of decades, the African-American community in Atlanta built institutions like Morehouse, they built Spelman, churches like Ebenezer Baptist Church, and then of course, Auburn Avenue made famous by the King family.

So you had this thriving white businesses and you had thriving black businesses, but they were completely separate.

1926, the year that Love It was founded, was 20 years after the race riots in 1906 in Atlanta, right, in which three days of violence in which dozens of African-Americans were murdered.

And this is also 10 years after the reformulation, the refounding of the Ku Klux Klan on Stone Mountain.

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