Clara Sieg (Loonen): Water Can't Be Organic, and Conventional Treatment Makes It Worse

Yeah, so Broad Strokes in the US, we have two different camps in the bottled water world.

Right.

One is purified water in that camp.

You know, you can look at it as distilled, as RO, et cetera.

You don't get credit by the FDA for the source.

And so as far as I know, almost all brands are municipally sourced.

And that comes with disinfection byproducts, pharmaceuticals, stuff that comes from legacy piping, et cetera.

And modern filtration is really powerful, but it's not perfect.

And then you pair that against other category of water, which is sort of the natural camp, if you will.

And that includes spring water, artesian well water, et cetera.

And in order to market it as sourced in that way, you can't do real filtration on it.

And the reality is that our world is one connected water system.

You know that better than most.

And land use, natural changes in weather cycles, heavy rainfall, drought, that can all lead to changes season to season, year to year.

in the quality of your spring water or your rotational water, what have you.

It impacts the aquifers.

And so we look to how we do sourcing and processing and bottling.

We really look at the way that the WHO recommends treating water, which is focusing on pairing a really high quality source or the highest quality source you can find with the highest quality filtration So the way that we do that at Lunen is we spring source all of our water.

We do that as the highest quality starting point.

You know, it's we take from springs that we've tested thoroughly that don't have forever chemicals in them and that, you know, might have some variation as it relates to minerality, nitrates, which are naturally occurring in the water.

groundwater, radium, et cetera, but that are filterable.

And we pair that sourcing with a transport system that is all stainless steel.

So we stainless steel tanker it to our production facility where we built out stainless steel piping.

It never touches municipal lines.

We then push it through physical membrane filtration, never using chemicals.