Oct 6, 2026 · 58 min · 13 segments
In this episode of lethal venom, I chat with Michael DiMaria. | Guest Highlight | Michael is a marketing strategist who blends SEO, digital advertising, and AI automation to help businesses turn…
Noah MayHost
Um, through your marketing experience, you can, you n- you know, you kind of had mentioned earlier about, you know, y- you can tell businesses w- businesses what they're doing wrong, and they'll kind of take it as, like, okay, and then just keep doing it.
What's some of the biggest mistakes that you see a lot of businesses now making with their marketing strategy?
Let's say they'll strictly focus on site traffic, and they're like, "Well, I need to see site traffic go up because then I know that I'm, you know, getting some sort of exposure." But I could tell you firsthand, I could fake site traffic.
I can serve ads on, you know, especially with advertising, like, I can serve ads on a bunch of bad content-
... um, you know, or not quality content and drive a bunch of users that ha- that don't really care about your product or service, and I can get you a bunch of site traffic.
I think at the end of the day, what a lot of businesses they're, they're focused on, but when it comes to their marketing, I, I don't feel like they're as focused on, is, is your business growing? Is your revenue growing? And if it's not, then what you're doing isn't working, and I think that's the, that's the biggest mistake a lot of people make is they, they focus on clicks.
With some advertising if, if you're trying to chase, like, an e-commerce brand, you're trying to chase, uh, website conversions, people buying product.
Well, I can retarget every single user that goes to your site and serve them an ad, and it's gonna show that I got them to purchase even if they were already going to purchase.
Like, there's, there's ways to manipulate data so that it looks good for me and so that you stay on as my client.
But at the end of the day, if your business isn't growing, you're just wasting money, and that's the one thing I want business owners to constantly focus on is, is your business growing? Is your revenue growing? And if it's not, then none of the metrics that are being shown to you matter.
I think that's just a lot of, uh, how people are just in general now, and that's, this is even outside of marketing too.
They care more about impressions and how many people are viewing their content, not even necessarily worried about, um, people selling or buying what they're having 'cause they think, "Oh, I have this huge, mass amount of people coming to my website, then that's all the work I need to put in 'cause people-"
... "are seeing it." But at the end of the day, the whole point of you getting them there is to either buy your product or, you know, they were kind of react and kind of engage with what they were doing.
And I think that does really focus on a lot of on clicks and impressions, like you said.
Uh, and is there, is there a kind of, like, an a- appropriate way to balance both of, um, kind of a proper way to help manage all of this together? Like, do they, do people need to spend more time focusing on the impressions and m- less of the product, or do they need to spend more on the product and less on the impressions? Or does it kind of have to be a mixture of both?
Um, through your marketing experience, you can, you n- you know, you kind of had mentioned earlier about, you know, y- you can tell businesses w- businesses what they're doing wrong, and they'll kind of take it as, like, okay, and then just keep doing it.
What's some of the biggest mistakes that you see a lot of businesses now making with their marketing strategy?
Let's say they'll strictly focus on site traffic, and they're like, "Well, I need to see site traffic go up because then I know that I'm, you know, getting some sort of exposure." But I could tell you firsthand, I could fake site traffic.
I can serve ads on, you know, especially with advertising, like, I can serve ads on a bunch of bad content-
... um, you know, or not quality content and drive a bunch of users that ha- that don't really care about your product or service, and I can get you a bunch of site traffic.
I think at the end of the day, what a lot of businesses they're, they're focused on, but when it comes to their marketing, I, I don't feel like they're as focused on, is, is your business growing? Is your revenue growing? And if it's not, then what you're doing isn't working, and I think that's the, that's the biggest mistake a lot of people make is they, they focus on clicks.
With some advertising if, if you're trying to chase, like, an e-commerce brand, you're trying to chase, uh, website conversions, people buying product.
Well, I can retarget every single user that goes to your site and serve them an ad, and it's gonna show that I got them to purchase even if they were already going to purchase.
Like, there's, there's ways to manipulate data so that it looks good for me and so that you stay on as my client.
But at the end of the day, if your business isn't growing, you're just wasting money, and that's the one thing I want business owners to constantly focus on is, is your business growing? Is your revenue growing? And if it's not, then none of the metrics that are being shown to you matter.
I think that's just a lot of, uh, how people are just in general now, and that's, this is even outside of marketing too.
They care more about impressions and how many people are viewing their content, not even necessarily worried about, um, people selling or buying what they're having 'cause they think, "Oh, I have this huge, mass amount of people coming to my website, then that's all the work I need to put in 'cause people-"
... "are seeing it." But at the end of the day, the whole point of you getting them there is to either buy your product or, you know, they were kind of react and kind of engage with what they were doing.
And I think that does really focus on a lot of on clicks and impressions, like you said.
Uh, and is there, is there a kind of, like, an a- appropriate way to balance both of, um, kind of a proper way to help manage all of this together? Like, do they, do people need to spend more time focusing on the impressions and m- less of the product, or do they need to spend more on the product and less on the impressions? Or does it kind of have to be a mixture of both?
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.