What Actually Works: Marketing Playbook from 100+ Land Clearing, Forestry Mulching, & Excavation Contractors

What actually works in marketing for land clearing, excavation, forestry mulching and demolition contractors? After more than 100 dirt world clients, we have a pretty clear answer, and this episode is us handing it over. Josh brings on Amanda Kroeker, Operations Director at Blue Goat Land Leads, for her first time on the show. Amanda oversees a team of 18 marketing pros focused on what works for getting the phone ringing in the dirt world and has worked with well over a hundred contractors in this industry. She sees what separates the guys whose phones ring from the guys who quit after two weeks and call marketing a scam. This is not a sales pitch and it is not theory. Almost everything in here is something you can go do yourself without hiring anybody. STUFF YOU CAN GO FIX THIS WEEK Run the Saturday Test: call your own number, fill out your own form, see what a real customer experiences Confirm the phone number on your website actually rings your phone Open your website on your phone, not your desktop, since 80 to 90 percent of visitors are mobile Fix your Google Business Profile primary category, which is wrong more often than you would believe Get back to every lead inside five minutes, or set up an auto text that buys you time Work the leads you gave up on after one attempt, because most buyers need five or more touches Make your name, address, phone, website and hours identical everywhere online Ask for the review at job close or before the final invoice, and reply to every one Put pricing ranges on your website with a disclaimer and get found in AI search faster Shoot job site video on your phone and stop waiting on a videographer THE BOOK IS OUT Land It in the Dirt World: Digital Marketing Playbook for Land Clearing, Excavation, and Demolition Contractors is live on Amazon in paperback and Kindle. https://www.amazon.com/dp/B0H6698DPX Same playbook we run for our own clients, written so you can do it yourself. Every chapter ends with real action items plus a pro tip for guys who want to run it at a higher level. Websites, Google Maps, SEO, Facebook and Google ads, video marketing, AI search and follow up systems. CHAPTERS 00:00 Welcome and why this episode is different 03:58 Why we wrote Land It in the Dirt World 04:07 If you have no digital presence, you basically do not exist 08:05 What the most successful dirt world contractors have in common 09:20 Josh texted 10 contractors. Only 4 ever called back 13:06 The number one reason campaigns underperform 14:11 Tagging leads good, bad and ugly, plus the 5 touch follow up rule 19:18 Market, message and media: the rule most clients ignore 20:20 What actually makes you different, and why it is not price 23:13 The Saturday Test: go be your own customer 25:12 Your website is your number one salesperson 30:32 Pro tip: build for mobile first 33:11 Google Maps and reviews 37:04 Choosing the right primary category on your Google profile 39:25 Where ads fit: Google, Facebook and YouTube 43:35 Why dirt work video works and why you should not wait on a videographer 44:58 AI search and why there is no such thing as ranking in AI 48:53 Why Reddit matters more than you think 50:31 NAP consistency and the two things most people forget 51:53 Pro tip: put your pricing on your website 56:09 Small budget? Here is where to spend it first 58:29 Financing: sell the monthly payment, not the total 01:03:26 The most misunderstood thing about marketing in this industry 01:08:09 Does any of this work if you are not in dirt work? 01:10:01 Closing CONNECT WITH BLUE GOAT LAND LEADS AND THE LAND IT PODCAST Website: https://www.landclearinginsights.com Blue Goat Land Leads YouTube: https://www.youtube.com/@BlueGoatLandLeads Land It Podcast YouTube: https://www.youtube.com/@LandItPodcast Would rather hand it all off than do it yourself? Book a free demo at landclearinginsights.com Enjoying the show? Leave a rating and review. It helps other dirt world guys find us.