So Amanda, let me ask you, why this book? Why should we write a book on marketing for the dirt world other than it's just fun?

Yeah, it's...

Nowadays, if you don't have a digital presence, you essentially don't exist.

And so a lot of the dirt world contractors have been able to rely on word of mouth.

That's dried up.

We've even had some who've come in who had, they've got 30 year businesses that have been on word of mouth and it's not at all working anymore.

And they realize I got to get a website.

What would you say, Amanda, in terms of website, how is it? And I titled it, it's your number one salesman or salesperson, right? Why would you say that it is your number one salesperson?