Kim JavaHostIf you're a BMW owner from July 2020 build or later, if you've got OS 7 on your car, which a lot of those cars that are somewhat new have, you get into your car.
As you enter the car, turn it on.
The center screen pops up with a notification and you click on that.
And all of a sudden, there's a 19 second Spider-Man brand new day movie that is out in theaters right now.
The advertisement for that movie pops up on your center screen before you're able to put it into drive and start driving.
You've got to ignore that to move on from it.
But this is what has a lot of people up in arms, of course, saying, you know, they've hijacked our center screen and this is not appropriate.
Of course, we've seen other automakers have similar approaches with ads that have popped up.
And it was all over Reddit with owners complaining that that's a real estate on our car that is ours.
You shouldn't try to use it.
Yes, they're saying this is part of a broad partnership, which, of course, when you're seeing a 19-second trailer for a movie, a lot of people think it's probably an ad.
I

I feel like people didn't get upset about that, but in the same way, they were advertising the movie too.
There is a lot of different ways to do this.
That's a fantastic point that I don't think too many people have caught on to.
Because if you own a Tesla, you know that at one point or another, if you had some of the later models, I think 2022 or later, but essentially within the car, if you click on this little Tron update.
If you're a BMW owner from July 2020 build or later, if you've got OS 7 on your car, which a lot of those cars that are somewhat new have, you get into your car.
As you enter the car, turn it on.
The center screen pops up with a notification and you click on that.
And all of a sudden, there's a 19 second Spider-Man brand new day movie that is out in theaters right now.
The advertisement for that movie pops up on your center screen before you're able to put it into drive and start driving.
You've got to ignore that to move on from it.
But this is what has a lot of people up in arms, of course, saying, you know, they've hijacked our center screen and this is not appropriate.
Of course, we've seen other automakers have similar approaches with ads that have popped up.
And it was all over Reddit with owners complaining that that's a real estate on our car that is ours.
You shouldn't try to use it.
Yes, they're saying this is part of a broad partnership, which, of course, when you're seeing a 19-second trailer for a movie, a lot of people think it's probably an ad.
I

I feel like people didn't get upset about that, but in the same way, they were advertising the movie too.
There is a lot of different ways to do this.
That's a fantastic point that I don't think too many people have caught on to.
Because if you own a Tesla, you know that at one point or another, if you had some of the later models, I think 2022 or later, but essentially within the car, if you click on this little Tron update.
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