How Much It Actually Costs To Build A SaaS In 2026

Now, where did I actually get this money from? I didn't ring my bank of dad.

I didn't have a trust fund.

I didn't have a venture capitalist firm, and I didn't have any seed capital.

I also didn't have any angel investment.

This has all come from my own investment with my consulting firm, Vox.

Vox has helped hundreds of entrepreneurs scale their business across their product, across their marketing, across their sales over the past couple years.

We've done very well for ourselves, and I've taken that capital to reinvest that capital into my effective moonshot, which is my software company.

So all of the numbers from here has come from my own self-funded approach.

I do believe in the idea of sovereignty, I do believe in the idea of freedom, and I do believe in the decision of choice.

Because I've built my own company and because I've ran everything myself, I have a lot of freedom to be able to invest money into different places.

I can say a big no-no to investors.

I can say a big no-no to people who wanna take equity in my business.

I don't have to take anyone's money, and I also don't have to ta-- listen to anyone, which is super important.

Then, as a result, I can build basically as I want to build, but it also comes with the caveat that you also end up spending money into the void.

There's many things which I've spent on which has been a total waste of money.

However, I'm gonna show you a very transparent approach on this.

Without further ado, this is gonna be our full one year.

So as you go through here, what I'm gonna show you is our costs, I'm gonna show you the categories, and I'm also gonna give you some ideas of has this actually been valuable? Because a lot of times you can spend money on stuff, and unlike the kind of coaching, info product, agency space, when you spend money on SaaS, th-- it's usually a much harder business model to crack.

Because, yes, it is scalable, yes, it is higher margins, but it also isn't higher margins.

I also wanna emphasize that.

I'm gonna walk you through why that isn't and why a lot of the actual engineering and the bills eat into your margins, which actually restricts your ability to actually market your product, because a lot of your money goes on development instead of actually growing the actual business.