Sep 14, 2026 · 1 hr 56 min · 13 segments
Andrew Wicklander, founder of Tula Software, talks with J about the evolution of digital technology and the promise of empowerment for…
Andrew WicklanderGuestJ. BrownHostSpecifically this notion at the end where he was talking about optimism as an advantage.
I think that's a pretty wise idea that having a mindset of looking toward positive possibilities that are in the direction of the future rather than banging your head against the past.
Like we talked about the internet at this early time when as an independent creator, it definitely felt like it leveled the playing field.
So was I, I was able to compete with like, bigger businesses, just as like an independent guy with my laptop, because now we had all these like web apps that we never had access to in the past.
Even like if you're a musician and the way like everybody can record in their house now, you used to have to pay to go to a studio and record to tape.
So we certainly were initially empowered and it definitely felt like a leveling of the playing field, you know? But that changed as we discussed.
I mean, maybe from your software perspective, I could see how certain jobs or certain applications that people are using this for could really be empowering him.
Specifically this notion at the end where he was talking about optimism as an advantage.
I think that's a pretty wise idea that having a mindset of looking toward positive possibilities that are in the direction of the future rather than banging your head against the past.
Like we talked about the internet at this early time when as an independent creator, it definitely felt like it leveled the playing field.
So was I, I was able to compete with like, bigger businesses, just as like an independent guy with my laptop, because now we had all these like web apps that we never had access to in the past.
Even like if you're a musician and the way like everybody can record in their house now, you used to have to pay to go to a studio and record to tape.
So we certainly were initially empowered and it definitely felt like a leveling of the playing field, you know? But that changed as we discussed.
I mean, maybe from your software perspective, I could see how certain jobs or certain applications that people are using this for could really be empowering him.
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