41 - Emma Kelly on Elevate Turning 25

Hello and welcome to the Irish Marketing Podcast powered by IMJ and Tin Pot Productions.

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Now, this week, Emma Kelly from Elevate PR joined me in Tin Pot Studios a couple of days ago, and that's ahead of their 25th anniversary.

They'll be 25 in early July, I think.

And we had a candid conversation.

Emma spoke about what it was like starting an agency back in 2001, around the time of and obviously how difficult that must have been.

She spoke about some of the changes she's seen in the industry over the intervening years.

What are the important things that have contributed to her longevity as founder of Elevate, where the business has moved and is moving in recent years? I would say there was lots of honesty, which of course means some positives.

We are very involved and really own Influencer.

It certainly, a couple of years there, I would say doubled our income.

It was a gold rush.

and some negatives.

It's controversial to say, but there's a talent erosion, I think, within marketing teams.

It's a huge problem.

But hopefully lots for you to enjoy.

So let's get into it.

Emma Kelly, Elevate PR, Roll Tape.