Jun 4, 2026 · 18 min · 5 segments
Is your agency feeling the squeeze? Is your website traffic quietly disappearing? You are not imagining it — and you are definitely not alone. In this episode of the Irish Marketing Podcast, we tackle…
Daryl MoorhouseHost
Robin BonnGuest
Brendan AlmackGuest
Lisa WoodsGuest
Today we're covering two presentations, one which took place and one which is yet to come.
In the second half, we'll be speaking to Brendan Almack and Lisa Woods from Wolfgang Digital, who recently hosted a webinar on a topic that I think is very pertinent to a lot of companies and brands.
So as AI search and AI overviews become more prominent, a lot of brands are seeing a decrease in traffic to their website, and the ways in which their products and services are surfaced online is changing too.
So the question is, why are brands and companies seeing a decline in traffic, and what can they do to try and fix it? Uh, Brendan and Lisa will talk us through their thoughts.
So I think people need to start thinking about AI search differently to organic search.
Organic search used to be carried out a search, 10 blue links, click on a link, website traffic.
First up though, on Wednesday of next week, June 10th, IAPI will be hosting a special event on the issue of agency commoditization.
Presented by Robin Bonn from Coda Finery, the talk will center around his analysis on what the world's most progressive agencies are doing to stay ahead in what are definitely challenging times, and there'll be some tough love too.
He'll be talking about how agencies need to stop making excuses and start making changes.
Ahead of that talk, Robin joins me on the podcast today to give some background on the talk and share some of the lessons he's learned from helping to transform a lot of agency business with his own clients.
So lots to get through over the course of today's podcast, so without any further ado, let's get to it, starting with my conversation, uh, with Robin Bonn.
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Today we're covering two presentations, one which took place and one which is yet to come.
In the second half, we'll be speaking to Brendan Almack and Lisa Woods from Wolfgang Digital, who recently hosted a webinar on a topic that I think is very pertinent to a lot of companies and brands.
So as AI search and AI overviews become more prominent, a lot of brands are seeing a decrease in traffic to their website, and the ways in which their products and services are surfaced online is changing too.
So the question is, why are brands and companies seeing a decline in traffic, and what can they do to try and fix it? Uh, Brendan and Lisa will talk us through their thoughts.
So I think people need to start thinking about AI search differently to organic search.
Organic search used to be carried out a search, 10 blue links, click on a link, website traffic.
First up though, on Wednesday of next week, June 10th, IAPI will be hosting a special event on the issue of agency commoditization.
Presented by Robin Bonn from Coda Finery, the talk will center around his analysis on what the world's most progressive agencies are doing to stay ahead in what are definitely challenging times, and there'll be some tough love too.
He'll be talking about how agencies need to stop making excuses and start making changes.
Ahead of that talk, Robin joins me on the podcast today to give some background on the talk and share some of the lessons he's learned from helping to transform a lot of agency business with his own clients.
So lots to get through over the course of today's podcast, so without any further ado, let's get to it, starting with my conversation, uh, with Robin Bonn.
