Yeah.

So that's what we saw, and that's what, what worried us.

We felt like the SEO work we're doing is, you know, good-quality work, and a lot of our KPIs will be very much focused on revenue, and we were still managing to hit the revenue KPI for our clients in spite of the fact that organic traffic was dropping.

So that kind of raised a few eyebrows and forced us to look at it a little bit deeper.

And when we did look at it deeper, what we found was that although organic traffic was down, what we call visibility was up 68% year on year, right? So there was a little bit of a, a disconnect happening there.

People are more visible, or some brands are more visible but are getting less traffic, and that's what we've been spending a lot of time thinking about and the, the reasons for that as well.

Yeah.

So they're very prominent.