Inside Games News and Podcasts
Oct 8, 2026 · 20 min · 8 segments
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But yes, this is from Xbox Chief Strategy Officer Matthew Ball, who revealed the new division in a post on Xbox Wire this morning, accompanied by a companion piece from the beloved CEO, Asha Sharma, that announced new executive appointments involving the division.
It's executives appointing other executives who make millions of dollars a year.
Matthew Ball says the mission of Xbox XP will be to, quote, partner with the best creative minds across our studios, along with trusted partners to build more ways for people to experience the worlds they love.
But yes, the fun is only just beginning, boys, and that will be expressed through four, quote, investment areas.
But yes, this is from Xbox Chief Strategy Officer Matthew Ball, who revealed the new division in a post on Xbox Wire this morning, accompanied by a companion piece from the beloved CEO, Asha Sharma, that announced new executive appointments involving the division.
It's executives appointing other executives who make millions of dollars a year.
Matthew Ball says the mission of Xbox XP will be to, quote, partner with the best creative minds across our studios, along with trusted partners to build more ways for people to experience the worlds they love.
But yes, the fun is only just beginning, boys, and that will be expressed through four, quote, investment areas.
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