Why Private Equity Firms Ignore Portfolio Performance Data with Peter Caputa

you have to go back to the basics of company strategy, which is defining who you're gonna serve better than somebody else, which narrows down your competitive set, which then allows you to say, how are we gonna be different than our competitors for the customer segment that's the only way to effectively marketing now which was in you know it was literally invented in the 50s and 60s people knew that back then but because the world is truly flat now borrow from the book title um and the competition is global and the competition is intense like you have to constantly be differentiating your product and services otherwise you're you're you're not going to compete and inbound marketing doesn't work

Hello, I'm Ed Marsh, host of the Industrial Growth Institute podcast.

Lately, episodes have been inconsistent and unpredictable against all the rules about successful podcasting.

And the reality, I got to say, is that life got in the way, as the saying goes.

I'm experimenting with formats and frequency and duration.

So please bear with me.

Thanks for listeners who are sticking with me.

Thanks for seeing a new episode pop up and jumping in to listen to it.

Today, I'm really happy to welcome back Pete Caputa into the studio.

Pete joined me back over a year ago for episode number five of the podcast.

And at the time, it was primarily to talk about changes in marketing.

Pete is, I got to say, a really interesting guy.

He's a chemical engineer by training.

He's a salesperson and entrepreneur by temperament.

He's a gentleman farmer and soccer player by preference.

He was the 15th employee at HubSpot, and he built their channel program, overcoming significant internal resistance, and then, of course, all of the market resistance that you encounter with something like that.

For the last few years, he's been the CEO of DataBox, where he's really taken an interesting approach, one that I think... is particularly relevant for private equity firms and their portco's.

And that's what we're going to dive into today.

So thanks very much for coming back into the studio, Pete.