IN IT with Jordan Harper and Ashley Buckler
Jun 23, 2026 · 55 min · 14 segments
Loren Castle was diagnosed with Hodgkin's lymphoma at 22, and baking became her therapy. That therapy became Sweet Loren's, now in 35,000+ supermarkets, with Loren at the helm. In this episode, we…
Loren CastleGuest
Jordan HarperHostAshley BucklerHost
Even though we both work from home, it's like we're in our own offices and like so we're not like gabbing to each other all day long you know like we're getting stuff done and sometimes at the end and then the kids come home from work from school and then it's like it's dinner time and bath time and like put them to bed and then like sometimes at only like 9 30 at night we're finally laying in bed or we like and you're cuddling we're and we're cuddling like
hi we're making eye contact what do you feel like right now like what do you feel like you've had to give up and maybe in the past you know as a founder mom whatever that you had to give up that got you to where you are now
I missed a lot of nights out where like you didn't care what you spent on the, you know, like bar bill, you know, because you just were having fun with friends or like dinners out.
Like at the early days before I, you know, got to profitability, like everything was so tight.
Like I don't look back on those days, you know, and miss that because – it just took a lot to get it off the ground.
Relationships were like the first thing that was like, Especially like business owner, mom, wife.
And that's when I started like my friend group went from like, I don't know, big and casual to like much more selective.
Like I just need those handful of real friends that like I definitely am going to make time for.
Even though we both work from home, it's like we're in our own offices and like so we're not like gabbing to each other all day long you know like we're getting stuff done and sometimes at the end and then the kids come home from work from school and then it's like it's dinner time and bath time and like put them to bed and then like sometimes at only like 9 30 at night we're finally laying in bed or we like and you're cuddling we're and we're cuddling like
hi we're making eye contact what do you feel like right now like what do you feel like you've had to give up and maybe in the past you know as a founder mom whatever that you had to give up that got you to where you are now
I missed a lot of nights out where like you didn't care what you spent on the, you know, like bar bill, you know, because you just were having fun with friends or like dinners out.
Like at the early days before I, you know, got to profitability, like everything was so tight.
Like I don't look back on those days, you know, and miss that because – it just took a lot to get it off the ground.
Relationships were like the first thing that was like, Especially like business owner, mom, wife.
And that's when I started like my friend group went from like, I don't know, big and casual to like much more selective.
Like I just need those handful of real friends that like I definitely am going to make time for.
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