I mean, was that clear to you that you that that that plan was out the window?

Yeah, unfortunately.

I actually had bought a one-way ticket.

When I went to the doctor for the first time, he was like, no, no, no, you're canceling that plane ticket.

And so when I got the diagnosis, I mean, I really, for the first time in my life, felt what it felt like to be depressed and just kind of hopeless and scared.

I just remember the first couple of treatments were really, really hard on my body.

I was dizzy.

So Whole Foods wants to sell your cookie dough, which is great, right? But I just want to pause here for a second because at the same time, I think this was also a very tough period for you, right? I mean – On the family front, your mom was still fighting cancer, and I think it was getting worse.

But at what point do you say, "I am not as excited about this anymore"? I- has there been a point at which you've been building this business where you've not lost the passion, but the passion hasn't been as intense as it was maybe when you first launched? And, and how do you make sure that you're staying focused on continuing to build a brand but in a way that's going to keep you involved and happy?

Yeah, absolutely.

Yeah, Elizabeth is a good friend, and we both started in New York City, and I've had a lot of cries and war stories and conversations about, you know, the ups and downs of it all.

I think the only way that I could be at this for over a decade is because I'm genuinely so passionate about bringing better for you food to supermarkets.

Going through cancer at a young age just really changed my outlook and the things that matter to me, and just health to me is absolutely everything.

And so food is such a component to that, that just dipping my toe in the food industry and, and getting CPG, you know, into supermarkets, like, you start to see how hard it is that it takes a decade to be taken seriously.

It takes a decade to break into all the mass retailers and really build a footprint and become this brand that people have seen and trust and come back to.

And, and maybe I'm reading into things, but how did you develop this sense of confidence in what you were doing, and how has it helped you build the brand?

It enhanced it.

Totally.

But I didn't know I was going to be an entrepreneur.

I just think I respected her for having her own thing and just following what lit her up.

I think that was the big thing.

And It was really going through getting sick on my own.

Like after I graduated college, I was diagnosed with Hodgkin's lymphoma at 22 years old.

Are you like, I'm like,