Ignite: Healthcare Marketing Podcast
Oct 27, 2026 · 33 min · 10 segments
What does it take to make healthcare marketing accountable for patient growth, not just campaign performance? In this episode of the Ignite Healthcare Marketing Podcast, Lauren Leone, President at…
Lauren LeoneHost
And you came in, there was a 10-year plan in place and you came in, it was already underway, right? Tell me about that.
So in 2016, way before I joined, our CEO and the leadership team started with the plan on the page.
in place, they were pursuing those strategic priorities with the right strategies and the system was already successful in pursuing those and accomplishing the objectives.
So that made it easier for us, the team and myself to understand, well, how can communications, marketing, patient experience, insights analytics, physician outreach, how can we better align ourselves to those priorities and those objectives? and stop doing the things.
Yes, that was pretty good to have a system goal and system strategies that then trickle down across all of the entities in our physician enterprise.
And then for us, it's like, well, how can marketing play a bigger, better, faster, more cost-efficient role in all of that?
And in order to get and earn that seat at the table, oftentimes it's being able to track and measure and contribute to the broader measurement story.
The biggest effort initially was getting alignment on the measurements, on the goals and the metrics.
Because once you have that, it is so much easier to align your internal organization as well as your external partners and get alignment across your key stakeholders.
It is way easier to sit down with our physician enterprise where we have hundreds and thousands of our physicians to say, we are here to help you drive office visits rather than saying, hey, we're marketing.
And you came in, there was a 10-year plan in place and you came in, it was already underway, right? Tell me about that.
So in 2016, way before I joined, our CEO and the leadership team started with the plan on the page.
in place, they were pursuing those strategic priorities with the right strategies and the system was already successful in pursuing those and accomplishing the objectives.
So that made it easier for us, the team and myself to understand, well, how can communications, marketing, patient experience, insights analytics, physician outreach, how can we better align ourselves to those priorities and those objectives? and stop doing the things.
Yes, that was pretty good to have a system goal and system strategies that then trickle down across all of the entities in our physician enterprise.
And then for us, it's like, well, how can marketing play a bigger, better, faster, more cost-efficient role in all of that?
And in order to get and earn that seat at the table, oftentimes it's being able to track and measure and contribute to the broader measurement story.
The biggest effort initially was getting alignment on the measurements, on the goals and the metrics.
Because once you have that, it is so much easier to align your internal organization as well as your external partners and get alignment across your key stakeholders.
It is way easier to sit down with our physician enterprise where we have hundreds and thousands of our physicians to say, we are here to help you drive office visits rather than saying, hey, we're marketing.
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