I'm sure there's cheap

and fast stuff and there's quality stuff.

It's not always the same.

I can get my healthcare information on Google or I can talk to a real doctor.

They both sound the same, but it's very different.

Same is true for MMM.

But we chose the quality route.

What, as that comes to a conclusion, are kind of some of the biggest pieces that you'll carry forward and consider for the next 10 years?