How to Build a Buyers List With Your Competitors | Rob Bergeron

🎤What if your competitors handed you their buyers list? Most agents and investors chase one deal at a time, with no system feeding the next one. On Icons of Real Estate, host RK3 talks with Rob Bergeron of Winner Realty in Louisville, who built a buyers list, a daily newsletter, and offmarket.deals around one rule: lead with value. You’ll hear how competitors become a buyers list, how AI and audio stretch a newsletter, why creative financing knowledge sets agents apart, and how creating beats ruminating in hard times. 🎧 **Hosted by:** RK3 🎤 **Featuring:**  **Rob Bergeron –** Owner of Winner Realty in Louisville, Kentucky, with 13 years in real estate and more than 2,000 transactions. He publishes The Morning Bergeron, a daily newsletter running since 2019, and runs the off-market marketplace offmarket.deals.  💡 **What You’ll Learn in This Episode:** ✔️ Buyers list growth starts by teaming up with competing wholesalers  ✔️ Investor meetups make you the go-to problem solver over time  ✔️ AI phone lines capture calls from agents who prefer the phone  ✔️ Audio newsletters reach readers who would rather listen than read  ✔️ Creative financing knowledge sets agents apart from surface-level rivals  ✔️ Sharing a cancer diagnosis openly can prompt readers to get tested  💡**Key Questions Answered in This Episode**  **Q: Where can I find an affordable real estate market close to most of the U.S.?** **→** A: Louisville, Kentucky, says Rob Bergeron - owner of Winner Realty, because it is cheap relative to Nashville. He adds that Louisville sits within six hours of 60% of the country. **Q: When should I let a seller talk directly to my buyer client?** **→** A: When the seller is willing to allow seller financing. At that point, Rob puts his client’s phone number and email on the offer so terms can be discussed directly. **Q: How many offers might it take to get a handful accepted?** **→** A: In Rob’s recent push, about 189 offers sent over three days led to 10 accepted. Many went out as letters of intent. **Q: What rules should an AI assistant for real estate agents follow?** **→** A: National and Kentucky real estate rules, including fair housing. Rob’s objection-handling AI is built on those rules, so agents can screenshot a seller's question and get a reply that stays within them. **Q: How much should I charge wholesalers for bringing a buyer to their deal?** **→** A: Rob charges $2,000 when he brings the buyer and nothing when he doesn’t. He has kept the same pricing for a decade. **⏳Timestamps:** 📌00:00 - Cold Open: Fired From Keller Williams 📌00:15 - Rob Bergeron Intro & Why Investors Love Louisville  📌02:22 - Creative Financing in a High-Rate Market  📌05:33 - How to Explain Seller Financing Without Losing Trust  📌09:31 - Buyers List, Daily Newsletter & Off-Market Flywheel  📌13:01 - Room to Be Bored, BiggerPockets & Getting Fired  📌16:42 - Stage 3 Colon Cancer & Radical Openness  📌19:56 - Top 25 Buyers & Moving Expired Listings  📌21:26 - Takeaway: More Than One Way to Get to Yes  🎧 **Connect with ROB BERGERON:** - LinkedIn: https://www.linkedin.com/in/robbergeronky/ - Instagram: https://www.instagram.com/robbergeroninky - Winner Realty on Facebook:https://www.facebook.com/people/Winner-Realty/61586568100790/ttps://www.facebook.com/people/Winner-Realty/61586568100790/ - Winner Realty on LinkedIn:https://www.linkedin.com/company/winner-realty-louisvillehttps://www.linkedin.com/company/winner-realty-louisville/home/ - The Morning Bergeron (my daily newsletter):https://www.themorningbergeron.comhttps://www.themorningbergeron.com/ <!--THE END--> - Winner Realty:https://thewinnerrealty.comhttps://thewinnerrealty.com/ 🎧**Connect with ROBERT KENNEDY III**  - LinkedIn: https://linkedin.com/in/robertkennedy3 - YouTube:https://youtube.com/@robertkennedy3 - Instagram:https://instagram.com/robertkennedy3 - Facebook:https://facebook.com/robertkennedy3 - Substack: https://substack.com/@realrobertkennedy3 - Tiktok: https://tiktok.com/@realrobertkennedy3 ⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/ Subscribe, leave a review, and email podcast@iconsofrealestate.com to apply or nominate for a feature. #RentByTheRoom #DSCRLoan #FinancialFreedom #IconsOfRealEstate #RealEstatePodcast