419: She built a 32,000-subscriber Substack in under four months (with Dr. Taylor Francois)

Brilliant.

And I just want to quickly point out a comment we got from Alicia in Shanghai.

She says, been following you both and so fun to see both worlds collide.

So there you go.

There's somebody who's joining us here today.

Yeah, that's awesome.

Yeah.

So Dr. Taylor, what's a really common ceiling you see solopreneurs and entrepreneurs hit when it comes to the revenue? So they maybe are generating some income from their creative business or their solopreneurship, and then they kind of hit a bit of a wall and they can't really seem to kind of get past that point.

What do you kind of see as being the barrier that people come up against on that journey?

Well, you know, it looks different for different people.

Sometimes I run across entrepreneurs that start hitting that 20K a month ceiling and then they say, okay, we just can't get past it.

And then other times I'm working with entrepreneurs who've hit maybe a 75K ceiling and they want really to break that 100K month, the glorious 100K month, and they don't seem to be able to do it.

And what I find that happens to be the barrier every time is that they have not They've not honed into their one zone of genius or their one offer completely.

They started spreading themselves too thin by trying to create other offers or trying to be on multiple platforms or trying these different things.

So I always tell... you know, our students, you can make your first $100,000 a month by being on one platform, by selling one offer, by selling it to one type of person.

And if you keep the messaging really well, then wow, like the person really feels like, oh, you, they understand you.

And then when you're only focusing on one offer, everything you do can start handling objections for the offer, can start showing people, you know, case studies about the offer.

It becomes a lot easier to scale when you go all in on one thing as opposed to being scattered.

So I think that's the thing.

And there's so much advice online on Substack and other places about what you should be doing.

And if you try to start implementing what everybody tells you you should be doing, that's the whole problem because it

doesn't

allow you to execute fully the single thing that's going to get you there.

Yeah.

What advice would you give to anyone who's trying to work out what their offer actually is? So they maybe have a few ideas bouncing around and they want to try things.