Aug 16, 2026 · 46 min · 14 segments
**Season 4, episode 17 is here!** Anjeanette Carter is a seven-figure copywriter and agency owner who now spends her time helping other writers land real, well-paid work. She runs a Substack about…
Anjeanette CarterGuest
David McIlroyHost
Um, secondly, um, so talked about personal branding there, briefly touched on that, on you're a personal brand strategist, I think, from, from what you say on LinkedIn-
Um, how do you think, again, in 2026, people can establish a really, really strong, attractive personal brand online? What should people be focusing on most if they wanna do that?
Well, the first thing is you need to have complete clarity on who you're speaking to.
So if you don't know who you're talking to, if you're like, "Well, I'm a copywriter.
Well, I also write, uh, newsletters, and well, I also, you know, I do UGC cr- content creation.
I'm not, I, I'll never tell anyone, oh, stop doing all those things and just do one thing.
Do all the things, but when it comes to positioning yourself, like, I do many things, right? But you have to position yourself as something with a, the, the, with clarity, and you can't have clarity if you're juggling, like, seven different deliverables.
It just means you focus your branding on the one main thing, and then all the other things you do can be either upsells or offshoots or, or, or side things.
And once you know who you're talking to, like anything in writing, if you're doing any kind of writing gig, if you don't know who you're talking to, like, you've lost, right? The whole point of writing anything is knowing who the reader is.
... who the reader is, all you have to do is talk, is write to that person.
And that, that is number one, so is, is your clarity of positioning, and then number two, you gotta publish, uh, a, a ton of content, uh, aimed-
Um, secondly, um, so talked about personal branding there, briefly touched on that, on you're a personal brand strategist, I think, from, from what you say on LinkedIn-
Um, how do you think, again, in 2026, people can establish a really, really strong, attractive personal brand online? What should people be focusing on most if they wanna do that?
Well, the first thing is you need to have complete clarity on who you're speaking to.
So if you don't know who you're talking to, if you're like, "Well, I'm a copywriter.
Well, I also write, uh, newsletters, and well, I also, you know, I do UGC cr- content creation.
I'm not, I, I'll never tell anyone, oh, stop doing all those things and just do one thing.
Do all the things, but when it comes to positioning yourself, like, I do many things, right? But you have to position yourself as something with a, the, the, with clarity, and you can't have clarity if you're juggling, like, seven different deliverables.
It just means you focus your branding on the one main thing, and then all the other things you do can be either upsells or offshoots or, or, or side things.
And once you know who you're talking to, like anything in writing, if you're doing any kind of writing gig, if you don't know who you're talking to, like, you've lost, right? The whole point of writing anything is knowing who the reader is.
... who the reader is, all you have to do is talk, is write to that person.
And that, that is number one, so is, is your clarity of positioning, and then number two, you gotta publish, uh, a, a ton of content, uh, aimed-
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