Sep 17, 2026 · 27 min · 11 segments
Last episode, we made the case that most nonprofit organizations could get better marketing results by subtracting and focusing: fewer channels, fewer tools, fewer asks. But what about you…
Lee WochnerHost
so let's talk about that let's talk about why this is a problem so here goes according to a study by microsoft the average worker experiences about 275 interruptions and distractions per day 275 which breaks down to roughly one interruption every two minutes that's a horrifying number except when I first learned it, I wondered if it was too low.
Those interruptions and distractions come from digital pings, texts, emails, people you work with, whatever notifications you're getting on your phone, your impulse to jump on Facebook, chatty people dropping in on you, let alone the dog barking, the UPS driver at your door, and who knows what else.
Each of us loses an average of two hours a day responding to these distractions and this recovery time.
Because it takes an average of 23 minutes to return to deep focus after a single disruption.
Get up, check your email, handle whatever's in there, handle the daily tasks, deal with every interruption as it arrives, then go back to the email and the daily tasks, and the next thing you know, your day is done.
If you want to achieve big things, and I know you do, we all do, You're going to have to prioritize the big things and not all of those little things.
Now, I know, yes, I know you have to do those little things, but they shouldn't be your priority.
So really, who is in charge here, you or your calendar? I feel that way about my phone, by the way.
When my phone rings and I have to answer that phone or there's a text, what is it? Sometimes I'm like, well, gee, the phone's in charge.
so let's talk about that let's talk about why this is a problem so here goes according to a study by microsoft the average worker experiences about 275 interruptions and distractions per day 275 which breaks down to roughly one interruption every two minutes that's a horrifying number except when I first learned it, I wondered if it was too low.
Those interruptions and distractions come from digital pings, texts, emails, people you work with, whatever notifications you're getting on your phone, your impulse to jump on Facebook, chatty people dropping in on you, let alone the dog barking, the UPS driver at your door, and who knows what else.
Each of us loses an average of two hours a day responding to these distractions and this recovery time.
Because it takes an average of 23 minutes to return to deep focus after a single disruption.
Get up, check your email, handle whatever's in there, handle the daily tasks, deal with every interruption as it arrives, then go back to the email and the daily tasks, and the next thing you know, your day is done.
If you want to achieve big things, and I know you do, we all do, You're going to have to prioritize the big things and not all of those little things.
Now, I know, yes, I know you have to do those little things, but they shouldn't be your priority.
So really, who is in charge here, you or your calendar? I feel that way about my phone, by the way.
When my phone rings and I have to answer that phone or there's a text, what is it? Sometimes I'm like, well, gee, the phone's in charge.
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