What's the word from National Hotel Marketing Conferenc?

So I'm with Chloe Parry from Carden Park.

Here we are at National Hotel Marketing Conference.

This morning's session so far, what are a couple of things you've really taken away from that?

The use of AI and how to use it well, I found Ian Miller really interesting.

And last year, he was brilliant as well.

So that has been so, so interesting.

And also pinch marketing, talking about B2B and making it more exciting.

And there were so many things that they said about in there about, you know, that it was boring, the stuff that we're guilty of doing.

So I'm really looking forward to seeing their seminar later to find out a little bit more.

Yes, I mean, B2B marketing, as you can think, business to business sounds a bit of a dull draw, but people are people.

And I guess you've really got to strike them and hit them where their interest lies.

And that was really a lot more about what she was trying to say, wasn't it? So hit them hard, make a big impact.

Yeah, definitely.

And I think I think when you think of B2B, you do kind of think, oh, it's a little bit boring, but it shouldn't be.

It should be exciting and you should get people, you know, really excited and invested in you as a business as well.

So, yeah, I think there's a lot to take away from from that talk.

Definitely.

Last 12 months been a lot about AI.

You just mentioned sort of that talk.

But where have you been using AI and trialing out in your day to day business?

Yeah, we do use it a fair bit.

You know, I do use it myself.

I'm not the best writer.

I can write short captions for social media and everything, but longer blogs, I do like need a little bit of a prompt with it and then I can get going.

So I do use it for that.