So, what are some of the things that hoteliers should be thinking about this coming year?

We're very lucky to announce that the National Hotel Marketing Conference, our latest module, which is our loyalty product, which is really designed to support independent hoteliers that don't have the benefit of a brand and a loyalty program linked to that brand.

And we're bringing that to our customers to enable them to encourage loyalty and reward that loyalty for the customers that are coming through the doors of their hotel.

And they don't need to be guests that are staying.

You can reward your guests for dining in the restaurant.

going to the bar, buying treatments in the spa.

And so all of these things can then be redeemed through vouchers throughout your booking process and also enables you to open up rewards around membership rates too.

And that's just tapping into really additional revenue, isn't it?