Harvard Innovation Labs: Startups & Entrepreneurship
Oct 9, 2026 · 1 hr 21 min · 28 segments
Technology Track: Mobile Sharing and Proximity with Brett Martin, CEO and Co-founder of Sonar. Uploaded 20-02-13 Social sharing has exploded in recent years and is now rapidly shifting to mobile…
So first, how do we get to proximity-based sharing? Well, if you look at sort of the history of sharing, right? Um, each evolution or a big advancement in sort of consumer internet is caused by making sharing easier, right? So before, first you had...
Then, you know, you have Foursquare, which is basically, uh, Twitter, except for there's only one type of post where you just click a button.
And then ultimately Pinterest, uh, which is, you know, really easy way of repinning things visually.
Um, the most sort of recent inve- advancement in, uh, sharing is this concept of sort of frictionless sharing, right? So who knows what frictionless sharing is? Anyone have any examples? So...
It's like if you read an article on ESPN, it'll publish your Reddit to your Facebook account.
Um, but, you know, there's a reason it goes toward this, right? It's just, it's more and more ways of expressing ourself, less and less friction to do it.
So first, how do we get to proximity-based sharing? Well, if you look at sort of the history of sharing, right? Um, each evolution or a big advancement in sort of consumer internet is caused by making sharing easier, right? So before, first you had...
Then, you know, you have Foursquare, which is basically, uh, Twitter, except for there's only one type of post where you just click a button.
And then ultimately Pinterest, uh, which is, you know, really easy way of repinning things visually.
Um, the most sort of recent inve- advancement in, uh, sharing is this concept of sort of frictionless sharing, right? So who knows what frictionless sharing is? Anyone have any examples? So...
It's like if you read an article on ESPN, it'll publish your Reddit to your Facebook account.
Um, but, you know, there's a reason it goes toward this, right? It's just, it's more and more ways of expressing ourself, less and less friction to do it.
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