Well, let's draw the line in the sand here and talk about if you had to, if your life depended on it, double the amount of new clients that were coming into a clinic in the next ninety days, how would you go about it? Now, let's talk about there are different sizes of clinics.
So, you know, the small clinic perhaps that has twenty a month new clients, and they're going to forty is very different to two hundred a month for the big clinic going to four hundred.
However-The principles and arguably some of the practices that we'll cover in this conversation apply no matter the stage of business that you're in.
But I wanna unpack your strategic mind, J.O.B., rather than people just say, "Oh, yeah, I'm just gonna throw some money at Google Ads or Facebook Ads," and probably try it themselves.
How could you actually be very thoughtful, very strategic about how you get more new clients into the clinic? Someone comes to you, J.O.B., and says, "I need to double the amount of new clients.
Maybe you're a pedes clinic or you're in the NDIS space, and you think, "I need to diversify my patient types." Now's the time to get ahead of the curve.
Maybe you're in a profession where there's, uh, Medicare disruptions or there's just a lot of competition and you need to stand out.
And you may not need a doubling of your new clients this month, but it's the thought exercise that counts.
It's the ability to break the mold a-and get out of what you would usually think or, or consider.
I-I would start with the s- the bottom of the funnel, as it were, thinking about my conversion optimization or my, my conf- booking confirmation optimization.
It's all well and good to think about the budget, and budget is just an amplification of a strategy.
But what about down the bottom? And so I had this interesting, uh, thought exercise, uh, over the weekend of like, why haven't more clinics adopted some of the platform, the tech, the AI that's out there? Why not? When I think-- Now, we've got, um, Chris from Ava joining us for a workshop in June.
Well, let's draw the line in the sand here and talk about if you had to, if your life depended on it, double the amount of new clients that were coming into a clinic in the next ninety days, how would you go about it? Now, let's talk about there are different sizes of clinics.
So, you know, the small clinic perhaps that has twenty a month new clients, and they're going to forty is very different to two hundred a month for the big clinic going to four hundred.
However-The principles and arguably some of the practices that we'll cover in this conversation apply no matter the stage of business that you're in.
But I wanna unpack your strategic mind, J.O.B., rather than people just say, "Oh, yeah, I'm just gonna throw some money at Google Ads or Facebook Ads," and probably try it themselves.
How could you actually be very thoughtful, very strategic about how you get more new clients into the clinic? Someone comes to you, J.O.B., and says, "I need to double the amount of new clients.
Maybe you're a pedes clinic or you're in the NDIS space, and you think, "I need to diversify my patient types." Now's the time to get ahead of the curve.
Maybe you're in a profession where there's, uh, Medicare disruptions or there's just a lot of competition and you need to stand out.
And you may not need a doubling of your new clients this month, but it's the thought exercise that counts.
It's the ability to break the mold a-and get out of what you would usually think or, or consider.
I-I would start with the s- the bottom of the funnel, as it were, thinking about my conversion optimization or my, my conf- booking confirmation optimization.
It's all well and good to think about the budget, and budget is just an amplification of a strategy.
But what about down the bottom? And so I had this interesting, uh, thought exercise, uh, over the weekend of like, why haven't more clinics adopted some of the platform, the tech, the AI that's out there? Why not? When I think-- Now, we've got, um, Chris from Ava joining us for a workshop in June.
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