Jul 13, 2026 · 27 min · 14 segments
In today's episode, I’m joined by Pete Henderson, founder of E2G Food and a former BBC cameraman who spent years filming famines before deciding to do something about them. E2G Food makes…
Pete HendersonGuest
Paul NewnhamHost
the name came, was created by an Australian woman called Anna Sheppard, who on a WhatsApp group when I asked them what we should call our protein bar, she said, "Mate, just call it food." I said, "You can't call it food." She said, "It's just food.
So we liked the idea, and we decided to call it E2G, which stands for Eat to Grow, but also Eat to Give.
So the whole philosophy between E2G food is to have healthy, nutritious, natural food with a lot of spirulina, which is really good for you, and give it away to help people change their lives, really.
the name came, was created by an Australian woman called Anna Sheppard, who on a WhatsApp group when I asked them what we should call our protein bar, she said, "Mate, just call it food." I said, "You can't call it food." She said, "It's just food.
So we liked the idea, and we decided to call it E2G, which stands for Eat to Grow, but also Eat to Give.
So the whole philosophy between E2G food is to have healthy, nutritious, natural food with a lot of spirulina, which is really good for you, and give it away to help people change their lives, really.
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