Sep 16, 2026 · 30 min · 10 segments
What does entrepreneurial freedom really look like, and how can AI help us create more of it? In this episode of **Freedom Entrepreneurship**, I sit down with Sigrun to talk about her journey from…
Stephan PoschikHost
me jump in here because this is something very, very interesting where a lot of business owners, I think, get confused.

Why did you know you want to have something scalable? Because when I take a look at a lot of consultants, coaches, service-based businesses, they start because they also search for freedom.

But then they get stuck in exactly what you mentioned because they... continue to trade time against money.

But why did you already had this mindset? Hey, okay, I want to get into that, but I want to build something that's scalable from the get go.
Yeah, I was running an agency and first I had to do a turnaround there.
And when the turnaround was finished, I was able to ramp up and we got to 20, 25% EBITDA.
And then there was a board member that said to me, oh, you're running a workshop.
And I'm like, how can you compare us to this? Well, you're selling ours.
Plus, I really wanted to do a good job and be a good CEO and grow the revenue and grow the profit.
But I was stuck in, I had enough demand, but I always needed to hire another programmer.
And I could only hire a new programmer once I knew I had enough projects.
And so I was like, and at some point, We had 1% unemployment, so I couldn't find more programmers

me jump in here because this is something very, very interesting where a lot of business owners, I think, get confused.

Why did you know you want to have something scalable? Because when I take a look at a lot of consultants, coaches, service-based businesses, they start because they also search for freedom.

But then they get stuck in exactly what you mentioned because they... continue to trade time against money.

But why did you already had this mindset? Hey, okay, I want to get into that, but I want to build something that's scalable from the get go.
Yeah, I was running an agency and first I had to do a turnaround there.
And when the turnaround was finished, I was able to ramp up and we got to 20, 25% EBITDA.
And then there was a board member that said to me, oh, you're running a workshop.
And I'm like, how can you compare us to this? Well, you're selling ours.
Plus, I really wanted to do a good job and be a good CEO and grow the revenue and grow the profit.
But I was stuck in, I had enough demand, but I always needed to hire another programmer.
And I could only hire a new programmer once I knew I had enough projects.
And so I was like, and at some point, We had 1% unemployment, so I couldn't find more programmers
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