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Sigrun Gudjunsdottir

Icelandic entrepreneur and award-winning business coach (founder of Sigrun GmbH) who helps female entrepreneurs build AI-first online businesses; host of The SIGRUN Show.

Sep 16, 2026

Freedom Entrepreneurship

Freedom Entrepreneurship

032-How Sigrun Used AI to Build More Freedom, Scale Smarter, and Reduce Team Dependency

Sep 16 · 29m

Stephan Poschik
Stephan PoschikHOST
1:59
So what is your definition of freedom as an entrepreneur?
Sigrun GudjunsdottirGUEST
2:06
I think freedom is kind of the freedom to...
Sigrun GudjunsdottirGUEST
2:11
Do whatever you want, whenever you want it, with whomever you want to do it.
Sigrun GudjunsdottirGUEST
2:16
That would be kind of the ultimate freedom.
Sigrun GudjunsdottirGUEST
2:17
But when it comes to business, I don't mind working.
Sigrun GudjunsdottirGUEST
2:21
But what I definitely felt confined with living in Switzerland, having a job here, working hours quite long, 42 hours a week at least.
Sigrun GudjunsdottirGUEST
2:34
Whereas in Iceland, we were already moving to less hours with 36 hour work week.

22 MINS LATER

Stephan Poschik
Stephan PoschikHOST
24:18
But what do you think is the best usage at the moment if we want to have more freedom as entrepreneurs?

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