EP 266 Sari & Meg of Bifrost Butters

Send us Fan Mail Meet Meg Wittenmeyer of Bifrost Butters. She and her husband Joel founded this chef-inspired compound butter brand in 2024.  Meg shares a fantastic year of momentum with Sari that includes reworking their packaging from hand-wrapped logs to premium paper tubes with designer Christopher, landing their first big retail goal at Kowalski's stores after placements in two other retailers, and exhibiting at the Fancy Food Show in NYC, which was key to some of those placements. She's also proud to share that Bifrost was named a Shelfie Awards finalist.  Meg digs into their production scale-up and what it takes to stay self-manufactured on their family farm. One of the biggest takeaways: the repeated hard calls around packaging, pricing, distribution, and capacity got a lot easier with FBS coaching and the Fuel founder community behind her. Free training with Sari - The 5 Email Fix - is on September 15. Register at https://www.foodbizsuccess.com/events NEW for YOU! We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your membership and get all the tools, spreadsheets, decision trees and more. Included is membership in our Fuel founders community, LIVE office hours with our coaches, training calls and so much more, all the resources you need to launch and grow your brand.  Click here to join us today! If you are thinking about starting a food biz or want to grow into a new channel - Get the FREE three-part video series: 3 Ways to Sell → click here ←  Pick up your copy of the Amazon best selling book 📖 "Key Ingredients" on Amazon here. Check out the YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business. When you are ready to make the leap, get the support and accountability you need to create a beautiful business!  - Get Food Business Success to launch and scale your business guaranteed - Scale your existing business to $300K ...